Skills to be a Successful Digital Project Manager


March 2, 2021

If you are working in a project management role today, you are most likely dealing with digital content. A Digital Project Manager (DPM) is tasked to get things done digitally. Their work generally involves managing their team members’ efforts and ensuring the project’s results are meeting all the required project specifications. A DPM is usually responsible for taking the digital inputs associated with a project and refining them into discrete tasks for each team member. The project manager’s effectiveness is essential to drive project business outcomes. But what skills are required to be an effective digital project manager? Here are some must-have skills that will make you a good digital project manager that your team will respect and love.



Digital project managers are pretty technologically savvy and spend hours consuming all sorts of digital content. They make sure that the plan of action is executed as laid out by them. Being a successful digital project manager requires a balance of technical, hard and soft skills. The infographic outlines what are the skills needed to be a successful digital project manager.

The project management hard skills speak all about your technical competencies,

  • Reading, writing and arithmetic skills
  • Mapping vital and controlling critical project processes within an ecosystem
  • Aligning on project vision and approach
  • Architecting project planning that meets its objectives within constraints
  • Scheduling the right people on the project at the right time
  • Documenting project processes
  • Monitoring, scheduling and assessing progress and quality of the project
  • Controlling over-budgeting and over-scheduling of projects
  • Evaluating, mitigating and identifying project risks
  • Performing Quality Assurance (QA) of projects

The project management soft skills require intellectual engagement and personal interaction,

  • Bringing order to chaos and sorting things out in an organized manner
  • Reading emotions and motivating employees to work effectively
  • Scheduling the tasks
  • Understanding the big picture
  • Approaching things differently and uniquely
  • Tackling problems with confidence
  • Possessing strong communication skills
  • Leading and inspiring others
  • Collaborating, influencing and negotiating in tricky situations
  • Managing cross-functional teams

The technical skills and knowledge that project managers should be well-versed are,

  • Copy/content writing and editing skills
  • Content management systems
  • Search Engine Optimization (SEO)
  • Online file sharing platforms
  • Communication tools
  • Digital marketing principles
  • Social media management
  • Analytics and reporting
  • Organizational skills
  • Digital project management software

The above list of digital project management skills of being a successful digital project manager misses on a crucial part of personal and professional traits.

  • Be honest with yourself
  • Be adaptable and responsible
  • Practice self-discipline and accountability
  • Create the right working environment
  • Facilitate problem-solving
  • Escalate resolutions
  • Be cautiously optimistic
  • Be receptive to change management