The Chief Business Officer Programme from IIM Udaipur programme is for Sales, Marketing and Product professionals
in any company, any sector and any geography. It aims to help participants upskill and achieve vertical
promotion to Business Heads, P&L leadership roles. The programme will also enable horizontal transition across
Sales, Marketing and Product roles.
The programme focuses on developing s high degree of sales and marketing acumen, product development, financial
management, strategic thinking people leadership and execution skills.
IIM Udaipur faculty, Industry relevant curriculum, Masterclasses and Business Stimulation
In this module, learners will gain exposure to core concepts of marketing strategy from the perspective of
C-Suite and insights into demonstrating value creation in the minds of consumers.
In this module learners will gain insight into sales strategy in different scenarios and how that can be
leveraged to grow business organically.
In this module, learners will understand the customer life cycle and be exposed to leveraging analytics for
This module explains the nuances of sales and marketing in this digital age. You will learn the strategies around
leveraging digital transformation to grow business.
This module explains the critical areas of product management such as design thinking, portfolio management and
This module will instil learners with a strategic view on portfolio management while covering key areas such as
pricing strategy, brand strategy and marketing strategy.
This module provides learners with key insights into finance for the CBO role while understanding critical levers
that can impact business outcomes.
This module covers key areas of talent and people management that is critical for C-Suite
*Please Note: Modules/ topics are indicative only, and the suggested time and sequence may be
dropped/ modified/adapted to fit the participant profile & programme hours.
Duration & Number of Session Hours:
One or two sessions from some of the courses will become part of the on-campus orientation module. In case the
on-campus module is not conducted due to Covid situation, the same will be included in the total number of
Live lectures, Industry speakers, Simulations
Performance of participants will be monitored on a continuous evaluation basis through quizzes, assignments,
tests and examinations. The participant is required to score minimum marks/grades as decided by the Institute
from time to time to complete the course.
Successful Completion Certificate by IIM Udaipur in a valedictory ceremony to be held on the campus
Courses will be delivered through on-line mode using an appropriate technology Synchronized platform. Lectures
will be delivered through broadband based technology involving two-way audio and video communication. Sessions
will be held once in a week, generally on weekends. Participants can attend sessions directly from their
The academic sessions will start from March 16, 2024, Sessions will be held on every weekend
Saturday: Typically 3pm to 6pm
Sunday: Typically 10am to 1pm
The participants who will complete the programme successfully will be eligible for the Executive Education Alumni
status of IIM Udaipur. The participants will be entitled to the following:
Mere successful completion of the programme, application submission, and fee does not entitle a participant to be eligible for executive education alumni status. IIM Udaipur reserves the right to confer or withhold executive education alumni status.
IIM Udaipur reserves the right to modify the above conditions at its discretion at any time without notice.
Only the courts at Udaipur, India will have the territorial jurisdiction to try any disputes arising in respect of the Executive Alumni membership being granted.
Please note that IIM Udaipur reserves the right to change the programme design, format, number of sessions, certificate format, and terms in the programme or can incorporate any such change deemed necessary by the institute without prior intimation.
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