Faculty Area Advisor - Raghunath Singh Rao
Raghunath Singh Rao
- Ph.D.(Business Administration), 2007 - Univ. of Minnesota, Minneapolis, USA
- M.S. - Applied Economics - Univ. of Minnesota, Minneapolis, USA
- M.B.A. - International Business Indian Institute of Foreign Trade, New Delhi, India
- B.E. - Electrical Engineering National Institute of Technology, Surat, India
- Information Asymmetry & Bounded Rationality Issues in Marketing.
- Durable Goods.
- Sales Management.
- Entrepreneurship & Innovation.
- Incentives.
- Clark Centennial Fellow in Business, University of Texas at Austin, (September 2015).
- Associate Professor (with tenure), University of Texas at Austin, (September 2014),
- Assistant Professor, University of Texas at Austin, (July 2007 – August 2014).
- Instructor, University of Minnesota at Twin Cities, (January - May 2007).
Conferences and Paper Presentation
- Over 50 paper presentations at seminars and conferences throughout the world.
- Rao, Raghunath Singh, Julie Irwin and Zhuping Liu (2020). “Flying with a Net and Without: Preventative Devices and Self-Control.” International Journal of Research in Marketing, Forthcoming.
- Schaefer Richard, Raghunath Singh Rao, and Vijay Mahajan (2018). “Marketing Self-Improvement Programs for Self-Signaling Consumers.”Marketing Science, 37(6): 912-929.
- Zhang, Jianqiang, Zhuping Liu, and Raghunath Singh Rao (2018). “Flirting with the Enemy: Online Competitor Referral and Entry-Deterrence.”Quantitative Marketing and Economics, 16(2): 209-249.
- Hedgcock, William, Raghunath Singh Rao, and Haipeng (Allan) Chen (2016). “Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral.” Management Science, 62.10: 2952-2976.
- Rao, Raghunath Singh and Richard Schaefer (2013). “Conspicuous Consumption and Dynamic Pricing.” Marketing Science 32.5: 786-804.
- Kishore, Sunil, Raghunath Singh Rao, Om Narasimhan, and George John (2013). “Bonuses versus Commissions: A Field Study.” Journal of Marketing Research. 50.3: 317-333.
- Kim, Jungkeun, Raghunath Singh Rao, Kyeongheui Kim, and Akshay R. Rao (2011). "More or Less: A Model and Empirical Evidence on Preferences for Under and Over-payment in Trade-in Transactions." Journal of Marketing Research 48.1: 157-171.
- Saini, Ritesh, Raghunath Singh Rao, and Ashwani Monga (2010). "Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain." Journal of Marketing 74.1: 34-48.
- Rao, Raghunath Singh, Om Narasimhan, and George John (2009). "Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence." Marketing Science 28.5: 950-967.
- Rao, Raghunath Singh, Rajesh K. Chandy, and Jaideep C. Prabhu (2008). "The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others." Journal of Marketing 72.4: 58-75.
- Faculty Fellow, AMA-Sheth Doctoral Consortium, Indiana University, 2020.
- Winner, AMA Entrepreneurial Marketing SIG Best Paper Award, 2018.
- Winner, AMA Sales SIG Excellence in Research Best Paper Award, 2014.
- Marketing Science Institute (MSI) Young Scholar Award, 2011.
- Academic Accolade, Univ. of Texas Basketball, 2012.
- Distinguished Speaker, Lisle & Roslyn Payne Research Symposium, 2011.
- Faculty Representative, Univ. of Houston Doctoral Symposium, 2010.
- Fellow, AMA-Sheth Doctoral Consortium, Univ. of Connecticut, 2005.
- Henrickson Fellowship, Univ. of Minnesota, 2005.
- Doctoral Dissertation Fellowship, Univ. of Minnesota, 2005-06.
- Haring Symposium Fellow, Indiana Univ., 2004.
- National Math Olympiad, Certificate of Merit, 1990.
