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Academic Calendar (2024-25)
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A Global Perspective
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About
Welcome to IIM Udaipur
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Board of Governors
Director's Message
Academic Advisory Board
Ranking and Accreditation
Deans' Messages
Alumni
Social Responsibility
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Logo
Programs
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Degree Programs
Two year MBA Program
Two year MBA Program
Chairperson`s Message
Result Announcement MBA 2023-25
Admission Offer Calendar (MBA 2023-25)
MBA Admission Policy
MBA Admission Policy for International Applicants
Important Dates ( MBA International 2023-25)
MBA Courses
Curriculum Design
Second Year Courses
Global Opportunities
Academic Calendar
MBA Fees and Financing
Scholarships
Financial Assistance
EMBA - Executive MBA Program
EMBA at a Glance
EMBA Program Highlights
Chairperson`s Message
Structure & Curriculum
Admissions
Program Fee & Financing
EMBA FAQs
EMBA Contact
One Year MBA - Global Supply Chain Management
GSCM at a Glance
Chairperson`s Message
Curriculum Design
Mandatory Courses
Elective Courses
Admissions
Important Dates
Academic Calendar (2024-25)
Application Process
Testimonials
Placement Reports
Fees and Financing
FAQs on GSCM
Advisory Board
Contact
One Year MBA - Digital Enterprise Management
DEM at a Glance
Chairperson`s Message
Curriculum Design
Mandatory Courses
Elective Courses
Admissions
Important Dates
Academic Calendar (2024-25)
Application process
Placement Reports
Fees and Financing
FAQs on DEM
Testimonials
Advisory Board
Contact
Doctor Of Philosophy (PhD)
PhD Program Overview
Chairperson`s Message
Area-wise Application Process
Decision Sciences
Finance & Accounting
Operations Management
Marketing
Organisational Behaviour & Human Resource Management
Eligibility Criteria
Student Profiles and Testimonials
Financial Assistance
International Exposure
Reservations
Academic Calendar 2022-23
Important Dates
FAQs
Diploma Programs
Post Graduate Diploma in Business Administration for Working Executives
Program Overview
Testimonials
Current Batch Profile (2022-2024)
Certificate Programs
Summer Program In Management (SPM)
Introduction
Chairperson`s Message
Admission Process
Program Contents *
Application and Program Fees
Program Policies
FAQs
Digital Product Management (DPM)
Senior Management Programme (SMP)
Fellowship Programs
Mahatma Gandhi National Fellowship (MGNF)
Overview
MGNF Programme Structure
Application Process
MGNF Entrance Exam
Student Profiles
Faculty & Research
Faculty
Overview
Dean Faculty & Research
Dean Programs
Faculty Directory A to Z
Faculty Directory by Area
Visiting Scholars
Faculty Area Advisor
Faculty Recruitment
Professors of Practice
Research Chair
Research
Research Ecosystem
Top 4 Rating for Research
Published Research Paper
Research Projects
Research Seminars
Working Paper Series
Papers presented by IIMU Faculty
Chapters in Monographs and Books
Conference Proceedings
Invited Talks
Library
Centres
JM Financial Centre for Financial Research
About
Advisory Board
Team
Activities
Centre for Development Policy and Management
About
Team
Advisory Board
Research Activities - Ongoing
Research Activities (2017-2022)
External Collaborations
Centre for Digital Enterprise
Centre for Supply Chain Management
Consumer Culture Lab
Incubation Center
Centre for Healthcare
Centre for Teaching and Learning (CTL)
Case Studies
Marketing Area
Conference
IIMU - Booth Quantitative Marketing Conference
International
A Global Perspective
Corporate
Placements
Placement Process
Summer Internships
Final Placements
Calendar
Student Profiles - Two Year MBA
Student Profiles - GSCM
Student Profiles - DEM
Placement Reports
Past Recruiters
The Placement Team
Learning and Development
Industry Interaction
Overview
Netratva - The Leadership Talk Series
Entrepreneurship Support
Management Development Programs
Customized MDPs
Life @ IIMU
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Careers
Media
Publications
IIMU Business Review
IIMU Newsletter
News
IIMU in the News
Events
Jobs at IIMU
Contact Us
NIRF Ranking
Blog
Scholastic Gold Medal Winners
CAT 2022
U-Digital Perspectives
U Forum - IIMU's Webinar Series
Contact Us
Faculty Area Advisor - Raghunath Singh Rao
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Faculty Area Advisor - Raghunath Singh Rao
Faculty Area Advisor - Raghunath Singh Rao
Raghunath Singh Rao
Area Advisor - Marketing
Ph.D.(Business Administration), 2007 - Univ. of Minnesota, Minneapolis, USA
M.S. - Applied Economics - Univ. of Minnesota, Minneapolis, USA
M.B.A. - International Business Indian Institute of Foreign Trade, New Delhi, India
B.E. - Electrical Engineering National Institute of Technology, Surat, India
Research Interests
Information Asymmetry & Bounded Rationality Issues in Marketing.
Durable Goods.
Sales Management.
Entrepreneurship & Innovation.
Incentives.
Work Experience
Clark Centennial Fellow in Business, University of Texas at Austin, (September 2015).
Associate Professor (with tenure), University of Texas at Austin, (September 2014),
Assistant Professor, University of Texas at Austin, (July 2007 – August 2014).
Instructor, University of Minnesota at Twin Cities, (January - May 2007).
Conferences and Paper Presentation
Over 50 paper presentations at seminars and conferences throughout the world.
Publications
Rao, Raghunath Singh, Julie Irwin and Zhuping Liu (2020). “Flying with a Net and Without: Preventative Devices and Self-Control.”
International Journal of Research in Marketing, Forthcoming.
Schaefer Richard, Raghunath Singh Rao, and Vijay Mahajan (2018). “Marketing Self-Improvement Programs for Self-Signaling Consumers.
”Marketing Science,
37(6): 912-929.
Zhang, Jianqiang, Zhuping Liu, and Raghunath Singh Rao (2018). “Flirting with the Enemy: Online Competitor Referral and Entry-Deterrence.”
Quantitative Marketing and Economics,
16(2): 209-249.
Hedgcock, William, Raghunath Singh Rao, and Haipeng (Allan) Chen (2016). “Choosing to Choose: The Effects of Decoys and Prior Choice on Deferral.”
Management Science,
62.10: 2952-2976.
Rao, Raghunath Singh and Richard Schaefer (2013). “Conspicuous Consumption and Dynamic Pricing.”
Marketing Science
32.5: 786-804.
Kishore, Sunil, Raghunath Singh Rao, Om Narasimhan, and George John (2013). “Bonuses versus Commissions: A Field Study.”
Journal of Marketing Research.
50.3: 317-333.
Kim, Jungkeun, Raghunath Singh Rao, Kyeongheui Kim, and Akshay R. Rao (2011). "More or Less: A Model and Empirical Evidence on Preferences for Under and Over-payment in Trade-in Transactions."
Journal of Marketing Research
48.1: 157-171.
Saini, Ritesh, Raghunath Singh Rao, and Ashwani Monga (2010). "Is That Deal Worth My Time? The Interactive Effect of Relative and Referent Thinking on Willingness to Seek a Bargain."
Journal of Marketing
74.1: 34-48.
Rao, Raghunath Singh, Om Narasimhan, and George John (2009). "Understanding the Role of Trade-Ins in Durable Goods Markets: Theory and Evidence."
Marketing Science
28.5: 950-967.
Rao, Raghunath Singh, Rajesh K. Chandy, and Jaideep C. Prabhu (2008). "The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others."
Journal of Marketing
72.4: 58-75.
Awards and Honours
Faculty Fellow, AMA-Sheth Doctoral Consortium, Indiana University, 2020.
Winner, AMA Entrepreneurial Marketing SIG Best Paper Award, 2018.
Winner, AMA Sales SIG Excellence in Research Best Paper Award, 2014.
Marketing Science Institute (MSI) Young Scholar Award, 2011.
Academic Accolade, Univ. of Texas Basketball, 2012.
Distinguished Speaker, Lisle & Roslyn Payne Research Symposium, 2011.
Faculty Representative, Univ. of Houston Doctoral Symposium, 2010.
Fellow, AMA-Sheth Doctoral Consortium, Univ. of Connecticut, 2005.
Henrickson Fellowship, Univ. of Minnesota, 2005.
Doctoral Dissertation Fellowship, Univ. of Minnesota, 2005-06.
Haring Symposium Fellow, Indiana Univ., 2004.
National Math Olympiad, Certificate of Merit, 1990.
