Prof. Sai Prakash Iyer, Adjunct Professor, Business Policy and Strategy, IIM Udaipur, co-authored an article titled, “The Resilience of Kiranas!” The article talks about the resilience of kiranas as a testimony of Indian business entrepreneurship communities. It also discusses the evolution of Kirana stores responding to opportunities and crises of various shapes and sizes. It further entails the ways to reverse the negative impact of the pandemic, COVID-19, on the business and society. And how Kiranas, our traditional stores, can teach us a few lessons to stay resilient.
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