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Visiting Faculty

Kannan  Dasaratharaman
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Kannan Dasaratharaman
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Marketing

Qualifications
  • Dasaratharaman is a Mechanical engineer from IIT Madras.
  • PGDM from IIM Ahmedabad and an alumnus of the Kellogg School Executive programs at Northwestern University
Experience
  • Dasaratharaman has over 30 years of contribution in Sales, Marketing and Business Leadership in the FMCG, Food and Retail sectors in roles of Head of Marketing, Head of Sales, CEO , MD and President.
  • In the FMCG sector, he has worked with ITC for 16 years and 5 years at Heinz spanning various roles in sales, logistics and marketing. He rose to become the Head of Marketing for the ITC tobacco business.
  • He was the Sales Director at Heinz in charge of Domestic Sales, CSD, Bulk Ghee, Food service, Exports, Supply chain and the Heinz businesses in Sri Lanka, Bangladesh and Nepal.
  • While at ITC, he optimized the Supply chain using linear programing models, created the first structured sales training workshops, launched many successful brands and developed a Brand Portfolio model based on consumer insights.
  • He has been a visiting faculty at IIM Calcutta, IIM Shillong, IIM Udaipur, GLIM Chennai and Praxis, over the years.
  • He offers full elective courses at the PGP 2 program in Selling & Distribution and Retailing besides sessions on Marketing, Customer Centricity and Strategy at MDP and online programs.
  • He has served on several industry bodies such as CII and ASCI.
  • He is on the Governing board of Praxis Business School, Kolkata.