The program is structured around five pillars to give a unique experience in acquiring knowledge and developing managerial skills relevant to the digital era and the art of learning continuously. This One Year MBA in Digital Enterprise Management (DEM) is a cross-pollination of Quantitative methods and Creative thinking.
One Year MBA - DEM provides a grounding in the principles of management concepts and fundamentals of business activities like finance and accounting, economics, marketing, organizational behavior and operations. Core skill development gets enhanced through subjects like Business Statistics and Communication.
A digital enterprise is characterised by the use of technologies. Data is a critical element in decision making. Further, digital enterprises are agile, flexible and highly scalable in their operative speeds and response to changes.
DEM provides specific focus on the management of such organisations which are modelled on parameters of scale, speed and scope. DEM covers Design Thinking, strategic management and leadership skills required to create and sustain a digital organization. The program prepares managers to manage transformations and to thrive in agile organisation structures with fungible roles and responsibilities.
Following the learning that data is core to Digital, DEM program prepares its participants for analytics - a method of drawing inferences from a large and complex pool of data. The techniques learnt will help a discerning mind to develop capabilities in data collection, organisation and using them for strategic and operational decision making. The art and science of spotting trends and interpreting the results, and articulating the discoveries from new patterns, are important skills to hone. Hence, the concepts of visualization and storytelling in general and analytics in particular, are part of this pillar.
Technologies like Cloud computing, AI, Blockchain and IoT are emerging as new forms of data management. These include create, access, process, store and retrieve functions prevalent in the digital world. Understanding the working of such technologies in the context of business automation and improving business outcomes is part of the expected learning.
Having learnt the concepts, understanding how these concepts are put into practice becomes the next logical step in learning. DEM, therefore, covers digitalization in the context of different industries such as FinTech, Healthcare, B2B Marketing and Social Sector. The understanding of the use of digital concepts in not-for-profit applications sensitises the students to the all-encompassing virtues of digital technologies.
Learning the concepts and understanding their applications in real life prepares the participants of DEM for practical experience. Understanding technologies and data from close quarters is the purpose of doing projects. Projects involve solving business problems by developing a practical solution which is demonstrable in lab conditions.
This adds to the experiential learning and also exposes the participants to the management of people, process and technology, which are core to a transformational journey. Working on new technologies, using large and complex sets of data and applying the conceptual learnings in a lab environment of a project, strengthens the participants’ confidence in the subject and reinforces their abilities to face real-life challenges of dealing with uncertainties.
Thus, DEM is designed to let participants learn in multiple ways - in the classroom, through workshops and via the lab projects. Participants of this program go through lectures and case studies; business simulations and assignments; individual and group lab projects, which are taught by academicians and practitioners.