The modular program is structured around five key elements to give a unique experience in acquiring knowledge and developing managerial skills relevant to the digital era and the art of learning continuously.
MBA - DEM provides a thorough grounding in management fundamentals. It covers core management concepts in finance and accounting; economics; marketing; organizational behavior; and operations.
The program provides a specific focus on the management of the emerging digital enterprise sector. It covers design thinking, strategic management and leadership skills required to create and sustain a digital organization. The program prepares managers to cope with transformations and agile structures present in digital enterprises.
Knowledge of analytics is essential for managers working in digital enterprises. The program curriculum covers subjects including big data, managerial analytics, visualization and storytelling, cloud technologies, and the use of emerging technologies like AI, Blockchain, and IoT.
The program covers digitalization in the context of different industries such as retail, FinTech, manufacturing, healthcare, as well as the social and PSU sectors.
The program emphasizes solving business problems through practical projects in analytics and technology. DEM participants will learn in multiple ways in the classroom, lab projects and beyond. Students would be exposed to lectures and case studies; business simulations and assignments; and group lab projects organized around real-life business problems.