Research Projects

IIMU Funded Research Projects - Ongoing

• Consumer Behaviour in Religious festivals
  PI- Arundhati Bhattacharyya
• On the fringes of organizations and markets
  PI – Soorjith Karthikeyan
• The great Indian divide
  PI – Dina Banerjee
• Analysis of failure time data
  PI – Debanjan Mitra
• Creating a processual understanding of devloping shared value social impact
  PI – Rajesh Nanarpuzha
• Board characteristics and earnings management
  PI - Shobhit Agrawal, Sandhya Bhatia, Amish Dugar
• BoP value chain
  PI - Prakash Satyavageeswaran
• Temple festivals of Southern India
  PI - Prakash Satyavageeswaran, Rajesh Nanarpuzha
• Benefits and burdens of empowering leadership
  PI - Arpana Rai
• The greenhouse gas mystery
  PI - Anirban Adhikary
• Alternative advertising strategies
  PI - Ashish, Patrali, Prakash, Rajesh
• Empowering villagers & woman in the bottom of pyramid as consumers through use of technology
  PI - Ashish Galande
• Empowering villagers & womwn in the bottom of pyramid as entrepreneurs through use of technology
  PI - Prakash Satyavageeswaran
• An exploration and explanation of the business care for employee volunteering programs
  PI - Kirti Mishra
• New Compensatory Consumption Outcomes: An Experimental Examination of Two Novel Coping Behaviors Subconsciously Adopted By Consumers Post Psychological Threats
  PI - Jayant Nasa
• Inter-generational transfer of professional skepticism in auditors
  PI - Amish Dugar
• Consumer Culture and Symbolic Meaning
  PI - Tanvi Gupta
• Social Media in Disaster Management
  PI - Samadrita Bhattacharyya
• Gender and Entrepreneurship in India
  PI - Vijayta Doshi
• The farmer as a social media influencer
  PI - Rajesh Nanarpuzha
• The Impact of Product Anthropomorphism on Price-Quality Judgments
  PI - Amogh Kumbargeri
• Towards Healthier Choices: Implications of Product Reformulation and Taxation for Manufacturers and Policymakers
  PI - Vedha Ponnappan
• Consequences of Twitter Use During India’s COVID-19 Pandemic
  PI - Probal Mojumder
• Trading around unscheduled announcements
  PI - Samarpan Nawn
• Equitable Health (EHAC)
  PI - Prakash Satyavageeswaran
• Primary Healthcare Initiative
  PI - Prakash Satyavageeswaran

External Funded Research Projects - Ongoing

• Who Bridges Across Social Divides?
  PI – Dhirendra Mani Shukla
  Funded by – Scheme of Promotion of Academic and Research Collaboration (SPARC)
• Agricultural Knowledge Transfer at the Base of the Pyramid: A Sociological Perspective
  PI – Dhirendra Mani Shukla
  Funded by – Scheme of Promotion of Academic and Research Collaboration (SPARC)
• Interfirm Collaboration Networks: Implications for Firm Innovations
  PI – Dhirendra Mani Shukla
  Funded by – Indian Council of Social Science Research, Ministry of Education
• Two Sides of a Coin: Empowering Rural People and Women as Consumers and Entrepreneurs through Use of Technology
  PI – Prakash Satyavageeswaran, Ashish S. Galande
  Funded by – Scheme of Promotion of Academic and Research Collaboration (SPARC)
• Study of semiparametric statistical inference under general censoring schemes
  PI – Debanjan Mitra
  Funded by – Science and Engineering Research Board, Department of Science and Technology
• Resilience of Women during pandemics
  PI – Kirti Mishra
  Funded by – Australian Alumni Grant Scheme
• Impact of algorithmic trading on market microstructure
  Investigator – Sumit Kumar
  Funded by – Indian Institute of Management Udaipur and IBM
• Marketing and Identify in Public Sector Organizations: Assessing the Impact of Marketing Training Versus Identify Based Motivation on Employee Performance
  PI – Prakash Satyavageeswaran
  Funded by – AMA EBSCO
• Understanding EMNE’s Market Entry into Foreign Emerging Markets
  PI – Prakash Satyavageeswaran
  Funded by – NASMEI
• Impact of Influencers in Adoption and Valuation of Subscription-based Services
  PI – Vedha Ponnappan
  Funded by – NASMEI