Research Projects

IIMU Funded Research Projects - Ongoing

• Creating a processual understanding of developing shared value social impact
  PI- Rajesh Nanarpuzha
• BoP value chain
  PI - Prakash Satyavageeswaran
• Temple festivals of Southern India
  PI - Prakash Satyavageeswaran, Rajesh Nanarpuzha
• Alternative advertising strategies
  PI - Ashish, Patrali, Prakash, Rajesh
• Empowering villagers & woman in the bottom of pyramid as consumers through use of technology
  PI - Ashish Galande
• Empowering villagers & women in the bottom of pyramid as entrepreneurs through use of technology
  PI - Prakash Satyavageeswaran
• The farmer as a social media influencer
  PI - Rajesh Nanarpuzha
• Trading around unscheduled announcements
  PI - Samarpan Nawn
• The Positive Effects of Anthropomorphism on Consumer Goal Pursuits
  PI – Ria Mishra
• The impact of threat of isolation and threat to safety (arising from natural hazards) on preference for local and national brands (non-profit and for-profit)
  Ankur Kapoor
• RailMadad: Modernization of Grievance Redressal and Customer Helpline in Indian Railways
  PI – Samir Biswas
• Equitable Health (EHAC)
  PI - Prakash Satyavageeswaran
• Primary Healthcare Initiative
  PI - Prakash Satyavageeswaran

External Funded Research Projects - Ongoing

• Who Bridges Across Social Divides?
  PI – Dhirendra Mani Shukla
  Funded by – Scheme of Promotion of Academic and Research Collaboration (SPARC), Ministry of Education, Govt. of India
• Agricultural Knowledge Transfer at the Base of the Pyramid: A Sociological Perspective
  PI – Dhirendra Mani Shukla
  Funded by – Scheme of Promotion of Academic and Research Collaboration (SPARC), Ministry of Education, Govt. of India
• Two Sides of a Coin: Empowering Rural People and Women as Consumers and Entrepreneurs through Use of Technology
  PI – Prakash Satyavageeswaran, Ashish S. Galande
  Funded by – Scheme of Promotion of Academic and Research Collaboration (SPARC), Ministry of Education, Govt. of India
• Study of semiparametric statistical inference under general censoring schemes
  PI – Debanjan Mitra
  Funded by – Science and Engineering Research Board, Department of Science and Technology, Govt. of India
• Building Economic Resilience of Women during Pandemics
  PI – Kirti Mishra
  Funded by – Australian Alumni Grant Scheme
• Impact of algorithmic trading on market microstructure
  PI – Sumit Kumar, Rezina Sultana
  Funded by –IBM
• Marketing and Identify in Public Sector Organizations: Assessing the Impact of Marketing Training Versus Identify Based Motivation on Employee Performance
  PI – Prakash Satyavageeswaran
  Funded by – AMA EBSCO
• Understanding EMNE’s Market Entry into Foreign Emerging Markets
  PI – Prakash Satyavageeswaran
  Funded by – NASMEI
• Impact of Influencers in Adoption and Valuation of Subscription-based Services
  PI – Vedha Ponnappan
  Funded by – NASMEI
• Building sustainable supply chains: A study of the Indian agri-fresh produce sector
  PI – Kirti Mishra
  Funded by – Scheme of Promotion of Academic and Research Collaboration (SPARC), Ministry of Education, Govt. of India
• MSMEs and Delivery of Services in the Bottom of the Pyramid (BoP) Context
  PI – Ashish S Galande
  Funded by – Scheme of Promotion of Academic and Research Collaboration (SPARC), Ministry of Education, Govt. of India
• Technology based low-cost solutions in Rural Healthcare: Impact on patients and service providers
  PI – Vijayta Doshi
  Funded by – Scheme of Promotion of Academic and Research Collaboration (SPARC), Ministry of Education, Govt. of India
• From Terminators to Heroes: How cultural causality models shape consumers attitudes towards Artificial Intelligence
  PI – Jayant Nasa
  Funded by – NASMEI
• Vocational Education and Training (VET), Labour Market Outcomes and Skill Mismatch: An Investigation for India
  PI – Tushar Agarwal
  Funded by – ICSSR, Ministry of Education, Govt. of India