Research Projects

Consumer Behavior in Religious Festivals

Research Team – Arundhati Bhattacharyya

Funded by – Indian Institute of Management Udaipur

Embodiment of Beauty Work: A Study of Saleswomen in Cosmetic Stores

Research Team – Vijayta Doshi

Funded by – Indian Institute of Management Udaipur

On the Fringes of Organizations and Markets: A Study on the Uncertainty Management of Bench Employees

Research Team – Soorjith Karthikeyan

Funded by – Indian Institute of Management Udaipur

The great Indian divide: Sex-segregation and well-being of Indian workers

Research Team – Dina Banerjee

Funded by – Indian Institute of Management Udaipur

Analysis of failure time data within general and complex censoring schemes

Research Team – Debanjan Mitra

Funded by – Indian Institute of Management Udaipur

Creating a processual understanding of developing shared value social impact projects

Research Team – Rajesh Nanarpuzha

Funded by – Indian Institute of Management Udaipur

Career trajectories of Indian students who switch from STEM to non-STEM fields

Research Team – Dina Banerjee

Funded by – Indian Institute of Management Udaipur

Readability of financial disclosures & investor behaviour

Research Team – Prateek Sharma

Funded by – Indian Institute of Management Udaipur

Board Characteristics and Earnings Management: An Empirical Analysis

Research Team – Shobhit Aggarwal, Sandhya Bhatia, Amish Dugar

Funded by – Indian Institute of Management Udaipur

Bottom of the Pyramid Value Chain - A Transformative Agenda

Research Team – Prakash Satyavageeswan

Funded by – Indian Institute of Management Udaipur

Temple festivals of Southern India: A Consumption Perspective

Research Team – Prakash Satyavageeswaran , Rajesh Nanarpuzha

Funded by – Indian Institute of Management Udaipur

Benefits and Burdens of Empowering Leadership: Implications for Followersâ€™ Well-being

Research Team – Arpana Rai

Funded by – Indian Institute of Management Udaipur

The Greenhouse Gas Mystery: The Structural Drivers of Carbon Emissions in Supply Networks

Research Team – Anirban Adhikary

Funded by – Indian Institute of Management Udaipur

Alternative Advertising Strategies: Plot Extensions, Parodies, Ambush and More

Research Team – Ashish Galande, Patrali Chakrabarty, Prakash Satyavageeswaran, Rajesh Nanarpuzha

Funded by – Indian Institute of Management Udaipur

Empowering villagers & woman in the bottom of pyramid as consumers through use of technology

Research Team – Ashish Galande

Funded by – Indian Institute of Management Udaipur

Empowering villagers & woman in the bottom of pyramid as entrepreneurs through use of technology

Research Team – Prakash Satyavageeswaran

Funded by – Indian Institute of Management Udaipur

Enacting sustainability: The role of leadership in building institutions

Research Team – Dina Banerjee, Patrali Chakrabarty, Kirti Mishra

Funded by – Indian Institute of Management Udaipur

An exploration and explanation of the business care for employee volunteering programs

Research Team – Kirti Mishra

Funded by – Indian Institute of Management Udaipur

Primary Healthcare Initiative

Research Team – Prakash Satyavageeswaran

Funded by – Indian Institute of Management Udaipur

Moving away from the roots? Investigating why Indian tribals are Choosing Marketed Packaged Foods over Indigenous Produce

Research Team – Prakash Satyavageeswaran

Funded by – TCR

Two sides of a coin: Empowering Rural People and women as consumes and entrepreneurs through use of technology

Research Team – Prof. Prakash Satyavageeswaran (IIMU), Prof. Ashish Galande (IIMU), Prof. Sundar Bhardwaj(THE UNIVERSITY OF GEORGIA), Prof. Madhubalan Vishwanathan (UNIVERSITY OF ILLINOIS AT URBANA-CHAMPAIGN)

Funded by – SPARC

Who bridges across social divides?

Research Team – Dr. Dhirendra Mani Shukla (IIMU), Dr. M.P Ganesh (IIT Hyderabad), Arjun Bhardwaj (UNIVERSITY OF BRITISH COLUMBIA), Dr. Suhaib Riaz (UNIVERSITY OF OTTAWA), Dr. Babita Bhatt (AUSTRALIAN NATIONAL UNIVERSITY (ANU)), Dr. Israr Qureshi (AUSTRALIAN NATIONAL UNIVERSITY (ANU))

Funded by – SPARC

Agricultural knowledge transfer at the base of the pyramid: A sociological perspective

Research Team – Prof. Dhirendra Mani Shukla (IIMU), Prof. Amita Mital (Indian Institute of Management Lucknow), Prof. Babita Bhatt (AUSTRALIAN NATIONAL UNIVERSITY (ANU)), Prof. Israr Qureshi (AUSTRALIAN NATIONAL UNIVERSITY (ANU))

Funded by – SPARC

Marketing and Identity in Public Sector Organizations: Assessing the Impact of Marketing Training Versus Identity Based Motivation on Employee Performance

Research Team – Prakash Satyavageeswaran (IIMU), Ashish Khandelwal (ISB), Sundar Bhardwaj (Terry College of Business , University of Georgia)

Funded by – AMA-EBSCO

Interfirm collaboration networks: Implications for firm innovation

Research Team – Prof. Dhirendra Mani Shukla

Funded by – IMPRESS â€“ ICSSR