IIM Udaipur - Best MBA colleges in india


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The marketing area in IIMU is one of India's most diverse and research-active departments and was the first area to offer a PhD Program at IIMU in 2016. The Marketing PhD program at IIMU offers students the chance to pursue their doctoral studies in Consumer Behaviour, Marketing Strategy and Consumer Culture Theory. By providing rigorous training in theories from the fields of psychology, economics, sociology, anthropology and strategy, the program grooms students to develop a nuanced understanding of the micro, meso and macro aspects of consumption, markets, and brands. By offering several marketing-specific core courses and research methods courses—the students gain expertise on a wide array of quantitative and qualitative methods including experiment methods, qualitative research methods, cultural analysis, and advanced quantitative methods (analytics).

IIMU’s Research Ecosystem in Marketing
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