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DEM at a Glance


DEM at a Glance

The first-ever One Year MBA program in Digital Enterprise Management (DEM) introduces candidates with work experience to management concepts and leadership styles in the emerging digital business enterprises.

The program aims at developing Business Leaders who will drive the Digital Economy. It is the first MBA in the country in which students focus on learning how to manage digital systems and how to use those systems to make data-driven decisions, lead complex and diverse teams in digital environments.

Structured around leadership, innovation, strategy, decision-making, and entrepreneurship, this program provides a well-rounded exposure to business management, data analytics and emerging technologies that are high in demand in the corporate world.

Designed as a full-time residential* program, the admission requires a GMAT/GRE/ CAT score from a recent period along with a minimum of 3 years of work experience that followed a graduate degree. Generally the program starts in April of the first year and ends in March of the following year. However, for the academic year 2021-2022, the program shall start on May 6, 2020.

The one year program provides students with a solid foundation in management fundamentals and also exposes them to contemporary practices of data-driven decision making. Students will learn from academicians and industry practitioners through case studies, simulations and practical lab projects about processes and practices prevalent in digital enterprises, which will prepare them to face the challenges of the emerging digital world.

The structured program has five pillars covered across three terms. These pillars provide the platform for students to relate to time-tested management concepts and their applicability in the modern digital world of data and technology. These pillars are:

  • Fundamentals of Business Management
  • Management of Digital Enterprise
  • Data Analytics and Technology Management
  • Digital Industry Practices
  • Solving Business Problems

Projects provide practical experiences to students, who work in teams, to solve real-world business problems using management concepts and prowess of technology and analytical techniques.

One Year MBA in DEM enables professionals to prepare for the next phase of their careers in management and leadership roles in emerging digital enterprises. By reinforcing their existing strengths and helping them acquire new skills in managing emerging technologies like AI, Blockchain and IoT, DEM programme fosters experiential learning from interactions with academicians and practitioners from the digital world.