The first-ever One-year MBA program in Digital Enterprise Management (DEM) introduces candidates to management concepts and leadership in the emerging digital business enterprises.

It is a 12-month full-time residential program. The program includes a live digital project, which provides the participants with an opportunity to solve real-life business problems in the domain of digital.

The program aims to develop business leaders who will drive the digital economy. It is the first MBA in the country where students focus on learning how to manage digital systems and use those systems to make data-driven decisions and lead complex and diverse teams in digital environments..

Structured around leadership, innovation, strategy, decision-making, and entrepreneurship, this program provides a well-rounded exposure to business management, data analytics and emerging technologies in high demand in the corporate world.

To apply in the program, a valid GMAT (10 th Edition)/GMAT (Focus Edition)/GRE/CAT score must be submitted. The program generally starts in April of the first year and ends in March of the following year. For the academic year 2025-2026, the program is proposed to begin on April 8, 2025.

The one-year program provides participants with a solid foundation in management fundamentals and exposes them to contemporary data-driven decision-making practices. Students will learn from academicians and industry practitioners through case studies, simulations and practical lab projects about processes and practices prevalent in digital enterprises, preparing them to face the challenges of the emerging digital world.

The structured courses are in five pillars and these are:

• Fundamentals of Business Management
• Fundamentals of Digital Enterprise
• Data Analytics and Technology Management
• Digital Industry Practices
• Solving Business Problems (Projects)

Projects provide practical experiences to students who work in teams to solve real- world business problems using management concepts and the prowess of technology and analytical techniques.

A One-year MBA in DEM enables professionals to prepare for the next phase of their careers in management and leadership roles in emerging digital enterprises. By reinforcing their existing strengths and helping them acquire new skills in managing emerging technologies like AI & Future of Work, Blockchain, and IoT, the DEM program fosters experiential learning from interactions with academicians and practitioners from the digital world.