1. What is the objective of starting a new program called Digital Enterprise Management (DEM)?
DEM is designed to equip management students to develop knowledge, skill, and confidence to conceive, lead and execute innovative and competitive initiatives involving technologies and data and develop new business models for existing and start-up organizations. The premise is that digital revolution is rapidly disrupting and transforming the fundamental nature of many business activities across industries, and entrepreneurs, top executives, and general managers need to develop new thinking and management styles to adapt to a -new paradigm of business economics, strategies and operating management practices in a digital-centric business environment for ensuring corporate and personal successes.
Students wishing to pursue careers in management in businesses that predominantly leverage the powers of digital technologies for business development and sustenance like new products or services launched by established organization or entrepreneurial start-ups, consulting, and venture capital firms enabling innovation, and general management positions in strategy, procurement, marketing, R&D, etc. will benefit from this course.
2. How is DEM different from other courses on Digital Management?
DEM is a program designed to develop skills, knowledge and perspectives for the digital era. Digital implies use of technology and data in the context of management of day-to-day operations and decision making at strategic and tactical levels. The curriculum, therefore, emphasizes access and availability of data that impact prevailing practices and create new management challenges which require new kind of thinking and leadership.
Most digital courses currently offered are oriented towards improving skills related to a tool or function and generally of short-term duration. DEM’s premise is to help students to develop over-arching thinking on digital technologies’ to develop business strategies and execution capabilities. Students will learn how to leverage technologies’ strengths and anticipate new challenges that emerge on account of their usages.
3. What are the career prospects after completion of the one year MBA program in DEM?
Across industries, there are two kinds of organizations – Native Digital and Going Digital.The former are companies using digital technologies as part of their underlying business platforms, and hence are digitally savvy. Such companies need managers completely oriented to digital ways of operations management, customer experience management, product management, and supply-chain management. Since such companies also digitalize hiring, compensation and benefits, and appraisal processes, they require appropriately skilled managerial staff for human resources management as well.
The other set of organizations – Going Digital – are existing traditional companies that have either already embarked on their digitalization efforts or have them on the anvil. Such organizations look for people with skills to assess the impact of digitalization of a function or process, plan and program manage a transformation, or enable finding the benefits and values of digitalization.
DEM’s intention is to prepare students for critical managerial roles involving digital technologies for the development of new products and services.For instance, offering management consulting services for digital transformations, making assessments of digital capabilities as part of an investment or venture firm or to even transform their personal goals from employment to entrepreneurship.
4. How deep is the curriculum in Analytics? Will I be suitable for the role of Data Scientist after doing this program?
Data Scientist’s role is a highly evolved role integrating the knowledge of mathematics and statistics, technology, and business domain (functional knowledge). The objective of the analytics course in DEM, is to sensitize students on the usage of data in decision making in the context of a digital environment. The focus will be on How, What, and Why of data, including the management of its complexities, volumes, ensuring their accuracy and integrity and understanding the policies of privacy, applicability, etc, for arriving at business-related decisions.
Therefore, analytics in DEM course will develop managerial perspectives on analyzing trends and understanding their impact on business activities, although the student learning shall encompass the understanding of math, statistics and technology tools used in analytics. Application of analytics in the context of business is the objective of including analytics as part of DEM.
5. What kind of projects will I get to do? Do I need to have software development skills for doing them?
Scope of projects will normally be at the intersections of industry, business process or function, and technology. Students will understand how technologies are adopted, implemented, and exploited in given business situations. The focus will be on the management side of such technologies, with technology viewed as an enabler of strategy, efficiency and scale or for inducing new methods of working and leading to new business processes.
Projects requiring basic knowledge of technology or software development cannot be completely ruled out. Hence, in such cases, DEM will ensure that each team will have at least one member with the necessary skillsets that will address the technical needs of the project.
Software development skills or prior experience in digital are not a pre-requisite for this program.
6. Who will be teaching the courses in DEM? What will be the faculty’s profile?
DEM is a program that has been conceptualized through interactions with industry professionals and business leaders. The emphasis on understanding management principles in the context of digital business has been highlighted by practitioners, who wish to see graduates being able to apply management principles involving data, technology, and people. Thus, the program is structured to draw on academicians, researchers, and practitioners to teach various aspects of management in the digital context. Industry professionals and adjunct faculty are also involved in the development and delivery of the pedagogy.
7. How does this program enable experiential learning?
The curriculum includes a range of learning methods including the traditional case study approach, modern methods of simulation, business models and frameworks, as well as intensive lab work, which consists of students successfully completing two projects – on Analytics and Technology. This is unprecedented in a one year program. Students get a glimpse of solving real-life problems using data and technology tools and are thus able to experience and appreciate the impact of digitalization.
8. What are the selection criteria for admission?
There are two broad criteria for selection. Academic and professional track-records are part of the objective criteria for selection. The other elements include subject knowledge on industry and roles, communication skills, problem-solving abilities, and aptitude towards structured and unstructured methods of working.
9. I have many years of experience in my private business. Am I eligible for this program?
If you meet the admission criteria, you can apply for the program.
10. Is the placement process for the DEM program the same as process for other programs at IIMU?
IIMU’s corporate relations team of dedicated professionals oversees the recruitment process for all programs. Under their supervision, the student corporate relations committee for each program facilitates all interactions with the companies. The dates and other modalities for the recruitment process vary for the different programs.
11. What will be the batch size?
The first batch will be limited to a maximum of 60 students.
12. What is your refund policy in case I am not able to complete my course?
The process of fee payment is staggered. There is a commitment fee followed by two payment instalments. Once the course commences, there is no refund.
13. What are the facilities at IIMU for students?
IIM Udaipur campus occupies 300 acres in Balicha about 8 km from the center of Udaipur. The campus has state of the art classrooms and WIFI. Students are provided with air-conditioned accommodation. The campus has a fully equipped gym and other recreational facilities. The financial markets lab at IIMU features 12 terminals with subscriptions to Bloomberg's suite of financial market information and analysis tools. The lab is open 24/7 and provides a remote user facility. The master plan for IIM Udaipur's campus has been awarded GRIHA's 5 Star LD rating which is the highest level of rating for large developments. There is an atrium for Yoga, a room for meditation, a 24X7 medical center, an ATM, and eateries.