1. What is the objective of starting a new program called Digital Enterprise Management (DEM)?
DEM is designed to equip management students to develop knowledge, skill, and confidence to conceive, lead and execute innovative and competitive initiatives involving technologies and data and develop new business models for existing and start-up organizations. The premise is that digital revolution is rapidly disrupting and transforming the fundamental nature of many business activities across industries, and entrepreneurs, top executives, and general managers need to develop new thinking and management styles to adapt to a -new paradigm of business economics, strategies and operating management practices in a digital-centric business environment for ensuring corporate and personal successes.
Students wishing to pursue careers in management in businesses that predominantly leverage the powers of digital technologies for business development and sustenance like new products or services launched by established organization or entrepreneurial start-ups, consulting, and venture capital firms enabling innovation, and general management positions in strategy, procurement, marketing, R&D, etc. will benefit from this course.
2. How is DEM different from other courses on Digital Management?
DEM is a program designed to develop skills, knowledge and perspectives for the digital era. Digital implies use of technology and data in the context of management of day-to-day operations and decision making at strategic and tactical levels. The curriculum ,therefore, emphasizes on access and availability of data that impact prevailing practices and create new management challenges which require new kind of thinking and leadership.
To the best of our knowledge, courses around digital currently offered are oriented towards skilling on a tool or function. These are short-term courses. DEM’s premise is to develop over-arching thinking on digital technologies’ capabilities and limitations and to develop business strategies with execution capabilities by leveraging technologies’ strengths and by anticipating new challenges that emerge on account of their usages.
3. What are the career prospects after completion of the one year MBA program in DEM?
Across industries, there are two kinds of organizations – Native Digital and Going Digital.The former are companies using digital technologies as part of their underlying business platforms, and hence are digitally savvy. Such companies need managers completely oriented to digital ways of operations management, customer experience management, product management, and supply-chain management.In fact, such companies digitalize hiring, compensation and & benefits, and appraisal processes, requiring appropriately skilled managerial staff for human resources management too.
The other set of organizations – Going Digital – are existing traditional companies that have either already embarked on their digitalization plans or have them on the anvil. Such organizations look for people with skills to assess the impact of digitalization of a function or process, plan and program manage a transformation, or enable finding the benefits and values of digitalization.
DEM’s intention is to prepare students for critical managerial roles involving digital technologies for the development of new products and services.For instance, offering management consulting services for digital transformations, making assessments of digital capabilities as part of an investment or venture firm or to even transform their personal goals from employment to entrepreneurship.
4. How deep is the curriculum in Analytics? Will I get the role of Data Scientist after doing this program?
Data Scientist’s role is a highly evolved role integrating the knowledge of mathematics & and statistics, technology, and business domain (functional knowledge). The objective of the analytics course in DEM, is to sensitize students on the usage of data in decision making in the context of a digital environment. The accent will be on How, What, and Why of data, including the management of its complexities, volumes, ensuring their accuracy and integrity and understanding the policies of privacy, applicability, etc. for arriving at business-related decisions.
Therefore, analytics in DEM course will develop managerial perspectives on analyzing trends and understanding their impact on business activities, although the student learning shall encompass the understanding of math, statistics and technology tools used in analytics. Application of analytics in the context of business is the objective of including analytics as part of DEM.
5. What kind of projects will I get to do? Do I need to have software development skills for doing them?
Scope of projects will normally be at the intersections of industry, business process or function, and technology. Students will understand how technologies are adopted, implemented, and exploited in given business situations. The accent and focus will be on the management side of such technologies, with technology viewed as an enabler of strategy, efficiency,and scale or for inducing new methods of working and leading to new business processes.
Projects requiring cursory knowledge of technology or software development cannot be completely ruled out. Hence, in such cases, the team’s composition will have skillsets that will address the technical needs of the project.
Software development skills or prior experience in digital is not a pre-requisite for this program.
6. Who will be teaching the courses in DEM? What will be the faculty’s profile?
DEM is a program that has been conceptualized through interactions with industry professionals and business leaders. The emphasis on understanding management principles in the context of digital business has been highlighted by practitioners, who wish to see graduates being able to apply management principles involving data, technology, and people. Thus, the program is structured to draw on academicians, researchers, and practitioners to teach various aspects of management in the digital context.Industry professionals and adjunct faculty are also involved in the development and delivery of the pedagogy.
7. How does this program enable experiential learning?
The curriculum leverages the learning methods from the traditional case study approach to modern methods of simulation, studying business models and frameworks to intensive lab work, which consists of students successfully completing two projects – on Analytics and Technology. This is unprecedented in a one year program. Students get a glimpse of solving real-life problems through the use of data and technology tools and are thus able to experience and appreciate the impact of digitalization.
8. What are the selection criteria for admission?
There are two broad criteria for selection. Academic and professional track-records are part of the objective criteria for selection. The other elements include subject knowledge on industry and roles, communication skills, problem-solving abilities, and aptitude towards structured and unstructured methods of working.
9. I have many years of experience in my private business. Am I eligible for this program?
If you meet the admission criteria, you can apply for the program. Academic learnings have known to add value to the entrepreneurial experiences.
There have been occasions when professionally managed organizations have sought entrepreneurial experiences during campus placements.
10. What kinds of organizations hire from your institution?
In the private sector, several types of organizations visit for campus hiring. Each year the industry profile has changed a bit as industries are also considering digital to be part of their business strategies. Audited reports of the previous years’ industry profiles can be seen on the Institute’s website.
11. What are the salaries that organizations coming to your institution offer?
Salaries and compensations are based on several parameters, including the organization’s judgement of a candidate’s skills.However, at the Institute level, the attempt is to invite leading organizations that make offers that are amongst the best.
12. Will the placement for DEM and other courses at IIMU be the same?
IIMU provides campus placements opportunities to candidates from all courses. The final placement process is standard across all programs. The modalities involving dates or sequencing by courses are choices of the visiting companies, and the placement office works closely with students and companies on these matters. The Placement Committee, which is a student body, is involved in the placement activities from making initial contacts to the companies to ensuring their successful visits to the campus.
13. What will be the batch size?
For the first batch of DEM, the objective is to ensure intense knowledge transfer through a cutting-edge curriculum developed in conjunction with an academic advisory board, consisting of leaders from management consulting firms, technology companies, online platforms and & start-ups, and brick and mortar organizations. Hence, the first batch will be limited to a maximum of 60 students.
14. Is this degree valid internationally and/or at other universities in India?
It is a degree offered by Indian Institute of Management Udaipur and is therefore at par with MBA degrees from any Indian Universities. In addition, IIMU is AACSB accredited, which is an international recognition.
15. I have the option of traveling abroad. Why should I consider studying at IIMU?
There is great merit in learning in an environment that promotes social and cultural diversity and believes in the well-rounded development of a human being. Top rung international universities are known for their well-rounded curriculum, which is now available in India too. IIMU’s belief systems and practices encourage diversity and deep learning at its vast campus. Rated first amongst the second generation IIMs and amongst the top 15 management institutes in India, IIMU is the - youngest management institute to get world-renowned AACSB accreditation, which is an indicator of the teaching rigors and curriculum structures.
Besides these, the DEM program itself is unique. It focuses on digital, which is the future, and provides a learning experience of contemporary global practices in digital.
16. What is the average compensation package for students graduating from IIMU’s DEM programme?
As per the audited placement records, compensation offered to graduates of IIMU has been steadily increasing. Between the batches of 2018 and 2019, the mean grew by 16% for students with prior work experience. Details can be seen in the audited placement report on the Institute’s website.
17. What is your refund policy in case I am not able to complete my course?
The process of fee payment is staggered. There is a commitment fee followed by two tranches of payments. While this is a convenience offered to students who intend to complete the course, someone who opts out on account of personal or other reasons would have blocked another deserving student from benefiting from the course. Hence, once the course commences, there is no refund. However, if a student changes their decision two weeks before the commencement of the course, the commitment fee will be refunded except for a nominal administration portion.
18. What are the other facilities at IIMU for students?
The campus is nestled in the scenic Aravalli hills spanning over 300 acres.
The core structures are already in place, which includes air-conditioned class-rooms, spacious walk-ways, meeting and entertainment rooms, library, mess, and hostel facilities. There is a full-fledged gymnasium, atrium for Yoga, room for meditation, a 24X7 medical center, ATM, and eateries.