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Faculty Directory by Area

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Visiting Faculty

Preeta Vyas
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Preeta Vyas
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Communication

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  • Ph.D. : Gujarat University
  • MBA : Marketing

Publications
  • Sales promotion
  • Loyalty programmes
  • Mobile advertising
  • Business development practices
  • Key account management practices
Research Interests
  • Marketing communication practices
  • Business development practices
  • Challenges of Infrastructure Sector companies
  • Development of case studies in marketing
  • Business development
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Last updated: 07/06/2017