Ms. Bijapurkar is a recognised thought leader on market strategy and
India's consumer economy, and is a keen commentator on social and
cultural trends in fast-changing India. She has an independent
management consulting practice and works with a range of global and
domestic companies, across sectors, helping them in the development of
their business-market strategy.
She carries her mission of bringing market focus into business
strategy into blue chip boardrooms as well. She is presently an
independent director on the board of CRISIL (Standard& Poor India),
Mahindra & Mahindra Financial Services Limited, ICICI Prudential
Life Insurance Company Limited, Janalakshmi Financial Services Limited
and Redington Gulf FZE. She is also chairperson of People Research on
India's Consumer Economy a not for profit think tank and fact tank,
dedicated to providing 'people-level' data and insights for public
policy . Past independent directorships include Infosys Limited, Axis
Bank, Godrej Consumer Products Limited, Titan Industries, Mahindra
Holiday & Resorts India Limited and Bharat Petroleum Corporation
She is a member of the governing council of the Banking Codes and
Standards Board of India, the Insurance Information Board, and is a
member of the Eminent Persons Advisory Group of the Competition
Commission of India. She has been a regular visiting faculty at the
Indian Institute of Management Ahmedabad (IIMA), her alma mater, and
also serves on its board of governors.
Ms. Bijapurkar is a dominant voice in the Indian media on business
and policy issues. She is also author of the internationally acclaimed,
most definitive book on Consumer India "We are like that only:
Understanding the Logic of Consumer India (Penguin; international
English and Chinese edition titled "Winning in the Indian Market",
Wiley)" She is also the author of "Customer in the Boardroom - crafting
customer based business strategy" (Sage).
Her new book, just published, is "A never-before world - tracking the evolution of Consumer India" (Penguin).
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