-A A A+

Faculty Directory by Area


Visiting Faculty

Subhash  Jha
titile white arrow
Subhash Jha



  • PhD, IBS-Hyderabad, IFHE University, India, 2013

  • MBA, Patna University, Patna, India, 2006

  • BA (English Hons), Magadh University, Gaya, India, 2003

  • Subhash Jha has been an Assistant Professor of Marketing at IIMU since 2013. He has also been a visiting researcher at the University of Wisconsin-Madison and the University of Memphis. He is one of the few professors in India who has published in the Journal of Retailing, which is the oldest and highly ranked journal in the Marketing area. His papers have also been published and accepted for publication in many other journals including European Journal of Marketing, Journal of Service Research, Service Industries Journal, Journal of Business and Industrial Marketing, Journal of Consumer Marketing, Marketing Intelligence and Planning, Services Marketing Quarterly and Asia Pacific Journal of Marketing and Logistics.  Professor Jha's research interest lies in examining the role of extrinsic and intrinsic cues in product and service evaluation. He teaches Market Research, Consumer Behavior and Digital and Social Media Marketing to MBA students at IIMU. Currently, he serves in the editorial review board of Journal of Business Research and Journal of Service Theory and Practice.
Research Interest
  • General: Role of extrinsic and intrinsic cues in goods and service evaluation
  • Specialties: Haptic information processing, service loyalty model, advertised reference pricing.

Journal Articles: (In Peer-Reviewed Journals)
  • Subhash Jha, M. S. Balaji, Ugur Yavas & Emin Babakus (Forthcoming), "Effects of frontline employee role overload on customer responses and sales performance: Moderator and mediators," accepted for publication in European Journal of Marketing in May 2016.
  • M. S. Balaji, Subhash Jha & Marla B. Royne (2015), "Customer e-complaining behaviors using social media," The Service Industries Journal, 35 (11-12), 633-654.
  • Balaji C. Krishnan, Sujay Dutta & Subhash Jha (2013), "Effectiveness of exaggerated advertised reference prices: The role of decision time pressure," Journal of Retailing, 89 (1), pp 105-113.
  • Subhash Jha, George Deitz, Emin Babakus & Ugur Yavas (2013), "The role of corporate image for quality in the formation of attitudinal service loyalty," Journal of Service Research, 16 (2), pp 155-170.
Case Studies
  • Subhash Jha, N. Vishwanathan & Sudhakar Reddy (2014), "Battle in the shipyard", accepted for publication in IVEY Publishing House, (9B14N027) pages 18.

  • Subhash Jha & Atanu Adhikari (2012), "Case study research on Bihar State Milk Federation Ltd.: COMPFED: The cooperative dairy distribution network", IVEY Publishing House (9B11A047), pages 19.

  • Assistant Professor of Marketing - Indian Institude of Management Udaipur 2013 - Present.

  • Visiting Researcher, Department of Marketing, Wisconsin School of Business, The University of Wisconsin, Madison, Wisconsin 53706 (USA), from September 2015 to December 2015.

  • Visiting Research Scholar, Department of Marketing and Supply Chain Management, The University of Memphis, Memphis, TN, USA, 2010 – 2011

  • Research Scholar, Department of Marketing & Strategy, IBS-Hyderabad, IFHE University, India, 2008 – 2013

  • Research Associate, ICFAI Institute for Management Teachers, Hyderabad, India, 2007 – 2008

  • Territory Sales In charge, Asian Paints India Ltd, Jamshedpur, India, 2006 – 2006

Honors & Awards
  • July 2013 – Selected to attend the Second Biennial Sheth Emerging Scholars Faculty Consortium by World Marketing Congress and the AMS Doctoral Consortium- Melbourne, Australia.

  • July 2012 – Nominated as Inaugural Consortium Fellow by IBS-Hyderabad, IFHE University Marketing & Strategy Department for 2012 Academy of Indian Marketing, Organized by American Marketing Association Sheth Foundation– Bangalore, India.

  • April 2012 – 1st Place Award in the business research category of the 2012 University of Memphis Student Research Forum for the presentation entitled "The product touch (PT) scale: Measuring a product's propensity to evoke consumer haptic evaluation".

  • April 2011 – Runner Up Award in the business research category of the 2011 University of Memphis Student Research Forum for the presentation entitled "Impact of visual and tactile inputs on impulse buying behavior".