He has taught in over fifty Indian and foreign institutions including Indian Institute of Management Calcutta (over 17 years), Management Development Institute Gurgaon (18 years), European Business School,
Oestrich-Winkel, Germany, University of Bocconi, Milano, Masters of International Business, at University of Trieste and University of Torino, Torino, Italy Asian Institute of Technology, Bangkok.
He had also been the India Chair Professor in management at Lagos Business School of Pan African University.
He has served in the boards of several organisations including Calcutta Stock Exchange, Indian Institute of Management Calcutta and Learning Universe.
He has been a consultant to over forty organisations including Bharti Airtel Ltd., National Petroleum Management Programme, Hindustan Levers Ltd., Larsen & Toubro, Maruti Suzuki, AV Birla Group, IMRB, Reserve Bank of India, Punjab National Bank, Government of India, J.K Synthetics, Greenfield Ltd., Henkel Italia, Cooksons Ltd., India Steamship, Norwegian Development agency, BPL, ACC, United Bank of India, Cybermedia Research and Grasim Industries etc.
He has organized over sixty Management Development Programs for very diverse organizations from India and abroad.
He has guided over 20 Ph.D. scholars in the area of management and marketing.