Digital Transformation, Small and Medium Enterprises, Omnichannel Strategy
Work Experience
28 years of varied experience in product development and innovation, sales and marketing, market research and business operations in multinationals such as Tata Group and Accenture and entrepreneurial companies such as Quatrro Global Services
Conferences and Paper Presentation
Journal of Marketing-ISB Research Development Workshop, Jan 2020
ISB Omnichannel Retail Ecommerce Initiative, July 2019
Strategic Management Society – India Special Conference, December 2018
Publications
Pingali, S., Shah, G. and Rovenpor, J. (2019), "Rethinking Quatrro’s execution strategy: capturing the small and medium-sized enterprise market", Emerald Emerging Markets Case Studies, Vol. 9 No. 4
Shah, G., Pingali, S., One Woman Campaign: Inculcating a Culture of Gender Equity in an Emerging Market, North American Case Research Association (NACRA) Conference, Orlando, USA, October 2018
Books
Made in India – A business process playbook for SMEs. Srinivas R Pingali, Notion Press 2019
Pingali, S. R., Rovenpor, J., & Shah, G. (2017). From Outsourcing to Best-Sourcing? The Global Search for Talent and Innovation. In Human Capital and Innovation (pp. 161-191). Palgrave Macmillan UK
Articles
Platform based services: Success and Challenges – NASSCOM BPO Strategy Summit 2009
Manufacturers gain flexibility, velocity by running finance, accounting as a service (whitepaper); Cognizant 20-20 insights, 2010
Awards and Honours
Research grant for the academic year 2020-21 from the EY-ISB Institute for Emerging Market Studies (IEMS)
Distinguished Alumnus Award, Osmania University College of Technology, December 2018
Role Model and Exemplary Leader Award at the BPO Excellence Awards, 2013