Marketing strategy - is a broad term with many meanings – at a fundamental level has to do with how marketing concepts, tools, and processes can be used to help an organization develop a sustainable competitive advantage through the creation of superior customer value. This course will provide a broad overview of the concept marketing strategy with respect to various theories emanating from economics, sociology, psychology, strategy, and organizational sciences, as well as marketing.
The main objectives of the course are as follows:
This course uses a discussion-based model. Class seminars will be used in critically reviewing the assigned readings and in identifying theoretical and empirical debates associated with the key themes of the seminar.
Each participant will write a critical reflection on each session. Critical reflection should include the following points:
Short research proposal: approximately 1000 words long. The primary purpose of the course is to enhance participants’ ability to conduct scholarly research in this area. This assignment will allow participants to develop, refine and present their own research ideas. The proposal should include a key research question, theoretical approach and method to be used.
|December 13-17, 2019|
Indian Institute of Management, Udaipur
|Who Should Attend||All doctoral students who are currently enrolled in PhD/FPM program across India.|
|Course Fees||The participation fee is Rs.5000/-|
The above fee includes meals and lodging in IIMU campus, all instructional materials, 24 hr free internet facility.
|No. of Seats||15|
REGISTRATION IS OPEN TILL NOVEMBER 15, 2019