People research on India’s Consumer Economy and Citizen Environment (PRICE) is a not-for-profit (section 8 company) think tank and fact tank with a mission to provide evidence driven insight and a “people view” on India’s Consumer Economy and Citizen Environment (from where our brand name ICE is derived to stand for India’s Consumer /Citizen Economy /Environment)
Co-founded in 2012 by Rama Bijapurkar and Dr Rajesh Shukla; Rama Bijapurkar is an independent management consultant, Professor of Management Practice at IIM Ahmedabad and has been researching and writing about Consumer India for over three decades. Dr Rajesh Shukla has been Senior Fellow at NCAER prior to co-founding PRICE and was leading the well-known MISH household surveys of NCAER; post 2004-05 NCAER has discontinued this activity and hence PRICE was set up to continue and evolve this very valuable asset for Indian business leaders and policy makers. Dr Rajesh Shukla is Managing Director of PRICE. Both Dr Shukla and Rama Bijapurkar have authored several publications and books on Consumer India and added significantly to the knowledge and insights about India’s Consumer Economy and citizen environment
We have been located at Delhi thus far, and are now relocating head office to the IIM Udaipur campus. There is no association other than location between IIMU and PRICE other than being a part of the academic ecosystem with possibilities for collaboration and certainties of mutual intellectual exposure and enrichment for both.
We have had several reports and publications out already, and have collaborated with several organisations. Details about our work and our collaborations and our subscribers is available on our website www.ice360.in