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About
Welcome to IIM Udaipur
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Board of Governors
Director's Message
Ranking and Accreditation
Deans' Messages
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Social Responsibility Initiatives of IIM Udaipur
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Logo
Contact Us
12th Annual Convocation
Programs
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Vidhyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Degree Programs
Two year MBA Program
Two year MBA Program
Chairperson`s Message
Admission Offer Calendar (MBA 2023-25)
MBA Admission Policy
MBA Admission Policy for International Applicants
Important Dates ( MBA International 2024-26)
MBA Courses
Curriculum Design
Second Year Courses
A Global Perspective
Global Opportunities
Academic Calendar
MBA Fees and Financing
Scholarships
Financial Assistance
EMBA - Executive MBA Program
EMBA at a Glance
EMBA Program Highlights
Chairperson`s Message
Structure & Curriculum
EMBA Academic Calendar 2024-25
Admissions
Program Fee & Financing
EMBA FAQs
EMBA Contact
One Year MBA - Global Supply Chain Management
GSCM at a Glance
Chairperson`s Message
Curriculum Design
Mandatory Courses
Elective Courses
Admissions
Important Dates
Academic Calendar (2024-25)
Application Process
Testimonials
Placement Reports
Fees and Financing
FAQs on GSCM
Advisory Board
Contact
One Year MBA - Digital Enterprise Management
DEM at a Glance
Chairperson`s Message
Curriculum Design
Mandatory Courses
Elective Courses
Admissions
Important Dates
Academic Calendar (2024-25)
Application process
Placement Reports
Fees and Financing
FAQs on DEM
Testimonials
Advisory Board
Contact
Doctor Of Philosophy (PhD)
PhD Program Overview
Chairperson`s Message
Area-wise Application Process
Decision Sciences
Finance & Accounting
Operations Management
Marketing
Organisational Behaviour & Human Resource Management
Eligibility Criteria
Student Profiles and Testimonials
Financial Assistance
International Exposure
Reservations
Academic Calendar 2024-24
Important Dates
FAQs
Diploma Programs
Post Graduate Diploma in Business Administration for Working Executives
Program Overview
Testimonials
Current Batch Profile (2022-2024)
Summer Program In Management (SPM)
Introduction
Chairperson`s Message
Admission Process
Program Contents *
Application and Program Fees
Program Policies
FAQs
Fellowship Programs
Mahatma Gandhi National Fellowship (MGNF)
Overview
MGNF Programme Structure
Application Process
MGNF Entrance Exam
Student Profiles
Global Perspective
A Global Perspective
International Business & Practices
Student Exchange Program (STEP)
Faculty & Research
Faculty
Overview
Dean Faculty & Research
Dean Programs
Faculty Directory A to Z
Faculty Directory by Area
Visiting Scholars
Faculty Area Advisor
Faculty Recruitment
Professors of Practice
Research Chair
Research
Research Ecosystem
Top 4 Rating for Research
Published Research Paper
Research Projects
Research Seminars
Papers presented by IIMU Faculty
Chapters in Monographs and Books
Conference Proceedings
Invited Talks
Library
Centres
JM Financial Centre for Financial Research
About
Advisory Board
Team
Activities
Centre for Development Policy and Management
About
Team
Advisory Board
Research Activities - Ongoing
Research Activities (2017-2022)
External Collaborations
Centre for Digital Enterprise
Centre for Supply Chain Management
Consumer Culture Lab
Incubation Center
Centre for Healthcare
Centre for Teaching and Learning (CTL)
Case Studies
Marketing Area
Conference
IIMU - Booth Quantitative Marketing Conference
Executive Education
Corporate
Placements
Placement Process
Summer Internships
Final Placements
Calendar
Student Profiles - Two Year MBA
Student Profiles - GSCM
Student Profiles - DEM
Placement Reports
Past Recruiters
The Placement Team
Learning and Development
Industry Interaction
Overview
Netratva - The Leadership Talk Series
Entrepreneurship Support
Life @ IIMU
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Careers
Media
Publications
IIMU Newsletter
News
IIMU in the News
Events
Jobs at IIMU
Contact Us
NIRF Ranking
Blog
Scholastic Gold Medal Winners
CAT 2022
U-Digital Perspectives
U Forum - IIMU's Webinar Series
Contact
Arti Srivastava
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Arti Srivastava
Arti Srivastava
Arti Srivastava
Marketing
Post Graduate Diploma in Management
B.Sc in Electronic Media
Profile
Arti is a doctoral candidate in the area of marketing at IIM Udaipur. Her research explores stigma in marketing contexts such as deviant consumption behavior, adoption of stigmatized well-being products, employment of stigmatized groups (People with Disabilities) as a sustainable business strategy, and impact of organizational stigma on associated businesses. She uses qualitative methods and experiments in her research. Her research has been accepted at reputed national and international conferences such as North American Society for Marketing Education in India (NASMEI) winter conference 2016 and 2018, Academy of Indian Marketing international research conference 2018, Association for Consumer Research (Asia-Pacific) 2019 and (North America) 2019, and American Marketing Association winter conference 2020. She has received the Duo-India scholarship of € 7000 from the ASEM-Duo initiative for research based exchange. Her teaching interests include Consumer Behavior, Marketing Management, Services Marketing, and Social Marketing. She has more than six years of experience in academia and industry before joining IIM Udaipur for PhD.
Research interest
Stigmatized products and consumption, well-being, deviant consumption, social marketing.
Work Experience
5 year 10 months as a lecturer in a management institute and one year in industry.
Academic Service
Taught courses like Marketing Management and Services Marketing.
Awards and Honours
Received Duo-India fellowship from ASEM-Duo initiative.
