Arti is a doctoral candidate in the area of marketing at IIM Udaipur. Her research explores stigma in marketing contexts such as deviant consumption behavior, adoption of stigmatized well-being products, employment of stigmatized groups (People with Disabilities) as a sustainable business strategy, and impact of organizational stigma on associated businesses. She uses qualitative methods and experiments in her research. Her research has been accepted at reputed national and international conferences such as North American Society for Marketing Education in India (NASMEI) winter conference 2016 and 2018, Academy of Indian Marketing international research conference 2018, Association for Consumer Research (Asia-Pacific) 2019 and (North America) 2019, and American Marketing Association winter conference 2020. She has received the Duo-India scholarship of € 7000 from the ASEM-Duo initiative for research based exchange. Her teaching interests include Consumer Behavior, Marketing Management, Services Marketing, and Social Marketing. She has more than six years of experience in academia and industry before joining IIM Udaipur for PhD.
Stigmatized products and consumption, well-being, deviant consumption, social marketing.
5 year 10 months as a lecturer in a management institute and one year in industry.
Taught courses like Marketing Management and Services Marketing.
Awards and Honours
Received Duo-India fellowship from ASEM-Duo initiative.