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About
Welcome to IIM Udaipur
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Board of Governors
Director's Message
Academic Advisory Board
Ranking and Accreditation
Deans' Messages
Alumni
Social Responsibility
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Logo
Programs
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Degree & Diploma Programs
Two year MBA Program
Two year MBA Program
Chairperson`s Message
Result Announcement MBA 2023-25
Admission Offer Calendar (MBA 2023-25)
MBA Admission Policy
MBA Admission Policy for International Applicants
Important Dates ( MBA International 2023-25)
MBA Courses
Curriculum Design
Second Year Courses
Global Opportunities
Academic Calendar
MBA Fees and Financing
Scholarships
Financial Assistance
One Year MBA - Global Supply Chain Management
GSCM at a Glance
Chairperson`s Message
Curriculum Design
Mandatory Courses
Elective Courses
Admissions
Important Dates
Academic Calendar (2024-25)
Application Process
Testimonials
Placement Reports
Fees and Financing
FAQs on GSCM
Advisory Board
Contact
One Year MBA - Digital Enterprise Management
DEM at a Glance
Chairperson`s Message
Curriculum Design
Mandatory Courses
Elective Courses
Admissions
Important Dates
Academic Calendar (2024-25)
Application process
Placement Reports
Fees and Financing
FAQs on DEM
Testimonials
Advisory Board
Contact
Post Graduate Diploma in Business Administration for Working Executives (Online Classes with On campus Modules)
Program Overview
Course Curriculum
Eligibility Criteria
Admission Test
Admission Cycle
Fees and Financing
Testimonials
Current Batch Profile (2022-2024)
FAQs
Contact
PhD
IIM PhD Program
Student Profiles
Application Process
IIM PhD Eligibility Criteria
Reservations
Financial Assistance
Selection Process
Academic Calendar 2022-23
Important Dates
Certificate Programs
Summer Program In Management (SPM)
Introduction
Chairperson`s Message
Admission Process
Program Contents *
Application and Program Fees
Program Policies
FAQs
Digital Product Management (DPM)
Senior Management Programme (SMP)
Fellowship Programs
Mahatma Gandhi National Fellowship (MGNF)
Overview
MGNF Programme Structure
Application Process
MGNF Entrance Exam
Student Profiles
Faculty & Research
Faculty
Overview
Dean Faculty & Research
Dean Programs
Faculty Directory A to Z
Faculty Directory by Area
Visiting Scholars
Faculty Area Advisor
Faculty Recruitment
Professors of Practice
Research Chair
Research
Research Ecosystem
Top 4 Rating for Research
Published Research Paper
Research Projects
Research Seminars
Working Paper Series
Papers presented by IIMU Faculty
Chapters in Monographs and Books
Conference Proceedings
Invited Talks
Library
Centres
Centre for Development Policy and Management
About
Team
Advisory Board
Research Activities - Ongoing
Research Activities (2017-2022)
External Collaborations
Centre for Digital Enterprise
Centre for Supply Chain Management
Consumer Culture Lab
Incubation Center
Centre for Healthcare
Centre for Teaching and Learning (CTL)
Case Studies
Marketing Area
Conference
IIMU - Booth Quantitative Marketing Conference
International
A Global Perspective
Corporate
Placements
Placement Process
Summer Internships
Final Placements
Calendar
Student Profiles - Two Year MBA
Student Profiles - GSCM
Student Profiles - DEM
Placement Reports
Past Recruiters
The Placement Team
Learning and Development
Industry Interaction
Overview
Netratva - The Leadership Talk Series
Entrepreneurship Support
Management Development Programs
Customized MDPs
Life @ IIMU
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Careers
Media
Publications
IIMU Business Review
IIMU Newsletter
News
IIMU in the News
Events
Jobs at IIMU
Contact Us
NIRF Ranking
Blog
Scholastic Gold Medal Winners
CAT 2022
U-Digital Perspectives
U Forum - IIMU's Webinar Series
Contact Us
Faculty Directory A to Z
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Amogh Kumbargeri
Faculty
Overview
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Chapters in Monographs and Books
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Library
Centres
Centre for Digital Enterprise
Centre for Supply Chain Management
Consumer Culture Lab
Incubation Center
Centre for Healthcare
Centre for Teaching and Learning (CTL)
Case Studies
Marketing Area
Conference
IIMU - Booth Quantitative Marketing Conference
Centre for Development Policy and Management
About
Team
Advisory Board
Research Activities - Ongoing
Research Activities (2017-2022)
External Collaborations
Faculty
Amogh Kumbargeri
Marketing
Indian Institute of Management Ahmedabad India
Ph.D., Marketing, 2021
Symbiosis Institute of Business Management Pune India
M.B.A, 2013
University of Mumbai, India
Bachelor of Pharmaceutical Sciences, 2010
Research Interests
His current research straddles the following theoretical, substantive, and methodological domains:
Theoretical:
Consumer Information Processing, Anthropomorphism and Mind Perception, Cultural Differences, Affect and Decision Making, Construal Level Theory, Consumer Lay Theories
Substantive:
Branding, Product Design, Healthy Eating Interventions, Pricing, Sustainability
Methodological:
Experiments
Publications in Conference Proceedings
Amogh Kumbargeri
, Arvind Sahay, and Sanjeev Tripathi (forthcoming),"The Impact of Product Anthropomorphism on Price-Quality Judgments: The Mediating Role of Communal Norm Salience", in
NA - Advances in Consumer Research
Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matt Thomson, Duluth, MN: Association for Consumer Research.
Amogh Kumbargeri
, Arvind Sahay, and Sanjeev Tripathi (forthcoming),"Too Ambiguous for an Algorithm? Anthropomorphic Design of an Algorithm-Based Recommendation Agent Increases the Recommendation Acceptance", in
NA - Advances in Consumer Research
Volume 49, eds. Tonya Williams Bradford, Anat Keinan, and Matt Thomson, Duluth, MN: Association for Consumer Research.
Amogh Kumbargeri
and Sanjeev Tripathi (2020),"Price Based Evaluation of Eco-Friendly Products: The Mediating Role of Perceived Investment By the Firm", in
NA - Advances in Consumer Research
Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN: Association for Consumer Research, Pages: 389-390.
Amogh Kumbargeri
, Sudipta Mandal, and Mansur Khamitov (2020),"Wilt Thou Forgive That Sin? – The Influence of Brand Heritage on Consumer Reactions to Brand Transgressions", in
NA - Advances in Consumer Research
Volume 48, eds. Jennifer Argo, Tina M. Lowrey, and Hope Jensen Schau, Duluth, MN: Association for Consumer Research, Pages: 974-980.
Peer-Reviewed Conference Presentations
Amogh Kumbargeri
, Arvind Sahay, and Sanjeev Tripathi (2021),"Too Ambiguous for an Algorithm? Anthropomorphic Design of an Algorithm-Based Recommendation Agent Increases the Recommendation Acceptance",
Association for Consumer Research Conference
, Virtual, October 2021 (accepted as competitive paper).
Amogh Kumbargeri
, Arvind Sahay, and Sanjeev Tripathi (2021),"The Impact of Product Anthropomorphism on Price-Quality Judgments: The Mediating Role of Communal Norm Salience",
Association for Consumer Research Conference
, Virtual, October 2021 (accepted as competitive paper).
Kumar, Atul,
Amogh Kumbargeri
, and Shailendra Pratap Jain (2021), “Feeling Awe, Choosing Healthy: The Mediating Role of Mindfulness,"
Society for Consumer Psychology Conference
, Virtual, March 2021.
Kumbargeri, Amogh
, and Sanjeev Tripathi, (2020), “Price Based Evaluation of Eco-Friendly Products: The Mediating Role of Perceived Investment by the Firm, ”
Association for Consumer Research Conference
, Paris, France, October 2020.
Kumbargeri, Amogh
, Sudipta Mandal, and Mansur Khamitov, (2020), “Wilt Thou Forgive That Sin? – The Impact of Brand Heritage on Consumer Responses to Brand Transgressions,”
Association for Consumer Research Conference
, Paris, France, October 2020
Kumbargeri, Amogh
, Sudipta Mandal, and Mansur Khamitov (2020), “Wilt thou forgive that sin? – The impact of brand heritage on consumer responses to brand transgressions,”
Winter AMA Conference
, San Diego, CA, February 2020.
Kumbargeri, Amogh
, and Sanjeev Tripathi (2019), “Oh! It’s So Costly, It Must Be Green! The Impact of Price on Green Perception of Eco-Friendly Products,”
Winter AMA Conference
, Austin, TX, February 2019.
Kumbargeri, Amogh
(2019), "Oh! It’s So Costly, It Must Be Green! the Impact of Price on the Green Perception of Eco-Friendly Products,"
Association for Consumer Research AP Conference
, Ahmedabad, India, January 2019 (poster presentation).
Kumbargeri, Amogh
(2018), “Understanding the social influence on the adoption of innovative products: Practice-theory based approach,”
Strategic Management Society Conference
, Hyderabad, AP, India, December 2018.
Kumbargeri, Amogh
(2017), “Emergence and manifestation of green consciousness and its influence on green consumption behavior,” paper presented at the
North American Society of Marketing Education in India Conference
, Chennai, TN, India, December 2017.
Research Awards
Recipient of NASMEI Research Grant Award 2020 of INR 75,000 for the research proposal titled ‘Impact of Product Anthropomorphism on Price-Quality Judgments’.
Recipient of NASMEI Research Grant Award 2019 of INR 75,000 for the research proposal titled ‘Impact of Anthropomorphic Design on the Persuasiveness of the AI-Based Recommendations’.
Recipient of AIM-SHETH Research Grant Award 2019 of INR 100,000 for the research proposal titled ‘Wilt Thou Forgive That Sin? – The Influence of Brand Heritage on Consumer Reactions to Brand Transgressions’.