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Faculty

Ankur  Kapoor
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Ankur Kapoor
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Marketing

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  • Ph.D.: IIM Ahmedabad, India
  • Visiting Research Fellow: Kellogg School of Management, Northwestern University
  • M.B.A.: Indian Institute of Foreign Trade, India

Research Interests
  • Consumer Psychology (Time perception, Human-Technology interaction)
  • Consumer Neurophysiology (Non-conscious processes, Embodied Cognition)
  • Consumer Culture Theory (Consumerism, Critical Marketing)
Publications
  • Kapoor, A., & Tripathi, S., The Impact of Time-Keeping Direction on Compensatory Consumption: The Role of Perceived Resource Deficiency, Journal of Consumer Psychology, https://doi.org/10.1002/jcpy.1149
Conferences Proceedings
  • Vijayalakshmi, Akshaya, Nitisha Tomar, & Ankur Kapoor (2019).Marketplace performance of stigmatized consumers and producers. Consumer Culture Theory Conference, Montreal, Canada
  • Kapoor, Ankur (2018). Understanding Minimalism: An exploratory research into the lives and practices of the minimalists. Consumer Culture Theory Conference, Odense, Denmark
  • Kapoor, Ankur, Arvind Sahay, Nandini Singh, V.S.C. Pammi, & Prantosh Banerjee (2018). Going with the Weak! The Neural Correlates and Underlying Processes of Weak Brand Choices. European Marketing Academy (EMAC) Conference, Glasgow, UK
  • Kapoor, Ankur, & Arvind Sahay (2017). Please do interrupt, but nicely! The effect of positive and negative interruptions on product evaluation and choice. Association of Consumer Research North American Conference, San Diego, CA, USA
  • Tripathi, Sanjeev, & Ankur Kapoor (2017). Countdown or Countup: Effect of Direction of Time-Keeping on Resource Deficiency and Related Downstream Preferences. Association of Consumer Research North American Conference, San Diego, CA, USA
  • Kapoor, Ankur & Sanjeev Tripathi (2017). Upward or Downward: Effect of Direction of Time-keeping on Resource Deficiency and Related Downstream Preferences.Society of Consumer Psychology Conference, San Francisco, CA,  USA
Industry Experience
  • Eli Lilly and Co. (India) Pvt. Ltd. (2010-2014)