Faculty Directory A to Z

Faculty

Arundhati Bhattacharyya

titile white arrow

Arundhati Bhattacharyya

Marketing

Ph.D.(2016)-Schulich School of Business, Toronto, Canada
Marketing

arundhati.bhattacharyya@iimu.ac.in

Research interests

Consumer behaviour (specifically consumer trust and loyalty under uncertain/ambiguous/liminal conditions); radical technology effects on consumer perceptions; advertising and promotions; branding; consumer culture; subsistence markets; critical theory and qualitative research methods

Publications in Conference Proceedings

Bhattacharyya, Arundhati (2014) ,"Eyes in the Sky: New Narratives in Consumers' Technology Consumption", in North America - Advances in Consumer Research, Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for ConsumerResearch, Pages: 417-418
Bhattacharyya, Arundhati (2013), "Welcome to Avalon: Expert Stakeholders' Socialization of consumers towards and uncertain, noumenal technology", in Advances in Consumer Research--Asia Pacific, Volume 10, eds. Ekant Veer, Paul W. Ballantine and Lucie K. Ozanne , Association for Consumer Research, 384-386
Bhattacharyya, Arundhati and Richard Kedzior (2012) ,"Consuming the Cyborg", in Advances in Consumer Research –North America, Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, 960-961

Publication in Books

Bhattacharyya, Arundhati and Russell W. Belk (Forthcoming in 2017), "Technology Metaphors and Impediments to Technology Use Among the Involuntary Poor in India," in Cultural Change from the Perspective of Anthropology in Business, edited by Maryann McCabe and Elizabeth Broidy, Maryland: Lexington Books