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About
Welcome to IIM Udaipur
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Board of Governors
Director's Message
Ranking and Accreditation
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Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
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Alumni
Life @ IIMU
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Social Outreach
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Logo
Contact Us
Foundation Day - 2024
Programs
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Alumni
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Vidyanjali
Faculty Development Program (FDP)
Unnat Bharat Abhiyan
Degree Programs
Two year MBA Program
Two year MBA Program
Chairperson`s Message
Admission Offer Calendar (MBA 2024-26)
MBA Admission Policy
MBA Admission Policy for International Applicants
Important Dates ( MBA International 2024-26)
MBA Courses
Curriculum Design
Second Year Courses
A Global Perspective
Global Opportunities
Academic Calendar
MBA Fees and Financing
Scholarships
Financial Assistance
EMBA - Executive MBA Program
EMBA at a Glance
EMBA Program Highlights
Chairperson`s Message
Structure & Curriculum
EMBA Academic Calendar 2024-25
Admissions
Program Fee & Financing
EMBA FAQs
EMBA Contact
One Year MBA - Global Supply Chain Management
GSCM at a Glance
Chairperson`s Message
Curriculum Design
Mandatory Courses
Elective Courses
Admissions
Important Dates
International Candidate
Application Process
Testimonials
Placement Reports
Center of Excellence
Fees and Financing
FAQs on GSCM
Advisory Board
Contact
One Year MBA - Digital Enterprise Management
DEM at a Glance
Chairperson`s Message
Curriculum Design
Mandatory Courses
Elective Courses
Admissions
Important Dates
International Candidate
Application process
Placement Reports
Center of Excellence
Fees and Financing
FAQs on DEM
Testimonials
Advisory Board
Contact
Doctor Of Philosophy (PhD)
PhD Program Overview
Chairperson`s Message
Area-wise Application Process
Decision Sciences
Finance & Accounting
Operations Management
Marketing
Organisational Behaviour & Human Resource Management
Eligibility Criteria
Student Profiles and Testimonials
Financial Assistance
International Exposure
Reservations
Academic Calendar 2024-24
Important Dates
PhD Manual
FAQs
Diploma Programs
Post Graduate Diploma in Business Administration for Working Executives
Program Overview
Testimonials
Current Batch Profile (2022-2024)
Summer Program In Management (SPM)
Introduction
Chairperson`s Message
Admission Process
Program Contents *
Application and Program Fees
Program Policies
FAQs
Fellowship Programs
Mahatma Gandhi National Fellowship (MGNF)
Overview
MGNF Programme Structure
Application Process
MGNF Entrance Exam
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Global Perspective
A Global Perspective
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Overview
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Chapters in Monographs and Books
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Centres
JM Financial Centre for Financial Research
About
Advisory Board
Team
Activities
Centre for Development Policy and Management
About
Team
Advisory Board
Research Activities - Ongoing
Research Activities (2017-2022)
External Collaborations
Centre for Digital Enterprise
Centre for Supply Chain Management
Consumer Culture Lab
Incubation Center
Centre for Healthcare
Centre for Teaching and Learning (CTL)
Case Studies
Marketing Area
Conference
8th JAAF - ATP India Symposium 2025
MathSport Asia - 2024
IIMU - Booth Quantitative Marketing Conference
Executive Education
Corporate
Placements
Placement Process
Summer Internships
Final Placements
Calendar
Student Profiles - Two Year MBA
Student Profiles - GSCM
Student Profiles - DEM
Placement Reports
Past Recruiters
The Placement Team
Learning and Development
Industry Interaction
Overview
Netratva - The Leadership Talk Series
Entrepreneurship Support
Business Review
Careers
Media
Publications
IIMU Newsletter
News
IIMU in the News
Events
Jobs at IIMU
Contact Us
NIRF Ranking
Blog
Scholastic Gold Medal Winners
CAT 2022
U-Digital Perspectives
U Forum - IIMU's Webinar Series
Giving
RTI Cell List
RTI Cells
Organisation and Function
Budget and Programmes
Publicity and Public Interface
E-Governance
Information as may be Prescribed
Information Disclosed on Own Initiative
Faculty Directory A to Z
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Arundhati Bhattacharyya
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Consumer Culture Lab
Incubation Center
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Centre for Teaching and Learning (CTL)
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8th JAAF - ATP India Symposium 2025
MathSport Asia - 2024
IIMU - Booth Quantitative Marketing Conference
Centre for Development Policy and Management
About
Team
Advisory Board
Research Activities - Ongoing
Research Activities (2017-2022)
External Collaborations
JM Financial Centre for Financial Research
About
Advisory Board
Team
Activities
Faculty
Arundhati Bhattacharyya
Marketing
Ph.D.(2016)-Schulich School of Business, Toronto, Canada
Marketing
arundhati.bhattacharyya@iimu.ac.in
Research interests
Consumer behaviour (specifically consumer trust and loyalty under uncertain/ambiguous/liminal conditions); radical technology effects on consumer perceptions; advertising and promotions; branding; consumer culture; subsistence markets; critical theory and qualitative research methods
Publications in Conference Proceedings
Bhattacharyya, Arundhati (2014) ,"Eyes in the Sky: New Narratives in Consumers' Technology Consumption", in North America - Advances in Consumer Research, Volume 42, eds. June Cotte and Stacy Wood, Duluth, MN : Association for ConsumerResearch, Pages: 417-418
Bhattacharyya, Arundhati (2013), "Welcome to Avalon: Expert Stakeholders' Socialization of consumers towards and uncertain, noumenal technology", in Advances in Consumer Research--Asia Pacific, Volume 10, eds. Ekant Veer, Paul W. Ballantine and Lucie K. Ozanne , Association for Consumer Research, 384-386
Bhattacharyya, Arundhati and Richard Kedzior (2012) ,"Consuming the Cyborg", in Advances in Consumer Research –North America, Volume 40, eds. Zeynep Gürhan-Canli, Cele Otnes, and Rui (Juliet) Zhu, Duluth, MN : Association for Consumer Research, 960-961
Publication in Books
Bhattacharyya, Arundhati and Russell W. Belk (Forthcoming in 2017), "Technology Metaphors and Impediments to Technology Use Among the Involuntary Poor in India," in Cultural Change from the Perspective of Anthropology in Business, edited by Maryann McCabe and Elizabeth Broidy, Maryland: Lexington Books