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One Year MBA - Global Supply Chain Management
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Contact
One Year MBA - Digital Enterprise Management
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Important Dates
Academic Calendar (2024-25)
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Academic Calendar 2022-23
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IIMU - Booth Quantitative Marketing Conference
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About
Team
Advisory Board
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Research Activities (2017-2022)
External Collaborations
JM Financial Centre for Financial Research
About
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International
A Global Perspective
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Student Profiles - Two Year MBA
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Placement Reports
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Overview
Netratva - The Leadership Talk Series
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U Forum - IIMU's Webinar Series
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About
Welcome to IIM Udaipur
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Board of Governors
Director's Message
Academic Advisory Board
Ranking and Accreditation
Deans' Messages
Alumni
Social Responsibility
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Logo
Programs
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
Degree Programs
Two year MBA Program
Two year MBA Program
Chairperson`s Message
Result Announcement MBA 2023-25
Admission Offer Calendar (MBA 2023-25)
MBA Admission Policy
MBA Admission Policy for International Applicants
Important Dates ( MBA International 2023-25)
MBA Courses
Curriculum Design
Second Year Courses
Global Opportunities
Academic Calendar
MBA Fees and Financing
Scholarships
Financial Assistance
EMBA - Executive MBA Program
EMBA at a Glance
EMBA Program Highlights
Chairperson`s Message
Structure & Curriculum
Admissions
Program Fee & Financing
EMBA FAQs
EMBA Contact
One Year MBA - Global Supply Chain Management
GSCM at a Glance
Chairperson`s Message
Curriculum Design
Mandatory Courses
Elective Courses
Admissions
Important Dates
Academic Calendar (2024-25)
Application Process
Testimonials
Placement Reports
Fees and Financing
FAQs on GSCM
Advisory Board
Contact
One Year MBA - Digital Enterprise Management
DEM at a Glance
Chairperson`s Message
Curriculum Design
Mandatory Courses
Elective Courses
Admissions
Important Dates
Academic Calendar (2024-25)
Application process
Placement Reports
Fees and Financing
FAQs on DEM
Testimonials
Advisory Board
Contact
Doctor Of Philosophy (PhD)
PhD Program Overview
Chairperson`s Message
Area-wise Application Process
Decision Sciences
Finance & Accounting
Operations Management
Marketing
Organisational Behaviour & Human Resource Management
Eligibility Criteria
Student Profiles and Testimonials
Financial Assistance
International Exposure
Reservations
Academic Calendar 2022-23
Important Dates
FAQs
Diploma Programs
Post Graduate Diploma in Business Administration for Working Executives
Program Overview
Testimonials
Current Batch Profile (2022-2024)
Certificate Programs
Summer Program In Management (SPM)
Introduction
Chairperson`s Message
Admission Process
Program Contents *
Application and Program Fees
Program Policies
FAQs
Digital Product Management (DPM)
Senior Management Programme (SMP)
Fellowship Programs
Mahatma Gandhi National Fellowship (MGNF)
Overview
MGNF Programme Structure
Application Process
MGNF Entrance Exam
Student Profiles
Faculty & Research
Faculty
Overview
Dean Faculty & Research
Dean Programs
Faculty Directory A to Z
Faculty Directory by Area
Visiting Scholars
Faculty Area Advisor
Faculty Recruitment
Professors of Practice
Research Chair
Research
Research Ecosystem
Top 4 Rating for Research
Published Research Paper
Research Projects
Research Seminars
Working Paper Series
Papers presented by IIMU Faculty
Chapters in Monographs and Books
Conference Proceedings
Invited Talks
Library
Centres
JM Financial Centre for Financial Research
About
Advisory Board
Team
Activities
Centre for Development Policy and Management
About
Team
Advisory Board
Research Activities - Ongoing
Research Activities (2017-2022)
External Collaborations
Centre for Digital Enterprise
Centre for Supply Chain Management
Consumer Culture Lab
Incubation Center
Centre for Healthcare
Centre for Teaching and Learning (CTL)
Case Studies
Marketing Area
Conference
IIMU - Booth Quantitative Marketing Conference
International
A Global Perspective
Corporate
Placements
Placement Process
Summer Internships
Final Placements
Calendar
Student Profiles - Two Year MBA
Student Profiles - GSCM
Student Profiles - DEM
Placement Reports
Past Recruiters
The Placement Team
Learning and Development
Industry Interaction
Overview
Netratva - The Leadership Talk Series
Entrepreneurship Support
Management Development Programs
Customized MDPs
Life @ IIMU
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Careers
Media
Publications
IIMU Business Review
IIMU Newsletter
News
IIMU in the News
Events
Jobs at IIMU
Contact Us
NIRF Ranking
Blog
Scholastic Gold Medal Winners
CAT 2022
U-Digital Perspectives
U Forum - IIMU's Webinar Series
Contact Us
Faculty Directory A to Z
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Faculty
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Faculty Directory A to Z
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Jayant Nasa
Faculty
Overview
Dean Faculty & Research
Dean Programs
Faculty Directory A to Z
Faculty Directory by Area
Visiting Faculty
Visiting Scholars
Faculty Area Advisor
Faculty Recruitment
Professors of Practice
Research Chair
Research
Research Ecosystem
Top 4 Rating for Research
Published Research Paper
Research Projects
Research Seminars
Working Paper Series
Papers presented by IIMU Faculty
Chapters in Monographs and Books
Conference Proceedings
Invited Talks
Library
Centres
Centre for Digital Enterprise
Centre for Supply Chain Management
Consumer Culture Lab
Incubation Center
Centre for Healthcare
Centre for Teaching and Learning (CTL)
Case Studies
Marketing Area
Conference
IIMU - Booth Quantitative Marketing Conference
Centre for Development Policy and Management
About
Team
Advisory Board
Research Activities - Ongoing
Research Activities (2017-2022)
External Collaborations
JM Financial Centre for Financial Research
About
Advisory Board
Team
Activities
Faculty
Jayant Nasa
Marketing
Fellow Programme in Management - Marketing specialization, Indian School of Business (ISB) 2020
B.Tech. (Mining Engineering) and MBA - Dual Degree, IIT (ISM) Dhanbad
jayant.nasa@iimu.ac.in
Research Interests
Identity, Compensatory Consumption, Persuasion, and Marketplace Morality
Work Experience
Assistant Professor - Marketing area, Indian Institute of Management Udaipur (since March 2020).
Research Scholar and Academic Associate, Indian School of Business (2014 - 2020).
Senior Business Analyst, Accenture Services Pvt. Ltd. (2013 - 2014).
Working Papers
“Advertising Stigmatized Products: Leverage Social Norms or Break the Stigma?” with Arti Srivastava, Prakash Satyavageeswaran, Chris Dubelaar, and Rajesh Nanarpuzha (under review at the International Journal of Research in Marketing).
“You Think, Therefore You Are: How Brand Activism Leads to Brand Anthropomorphism” with Amogh Kumbargeri and Sukriti Sekhri (manuscript in preparation for submission to the European Journal of Marketing).
“Seeking Solace in Celebrities: Impact of Social Exclusion on the Appeal of Celebrity Gossip Media Content” with Tanuka Ghoshal and Rajagopal Raghunathan (manuscript in preparation for submission to the Journal of Marketing).
“Insights into Identity Formation: How Differences in Ethical Orientations Predict Affiliation with Individual and Group-Based Identities” with Jeffrey Rotman, Kathryn Mercurio, Mark Staton, and Edwin Love (manuscript in preparation for submission to the Journal of Business Ethics).
“From Symbolic Hiring to Strategic Hiring: How Advocacy Narratives Shape Inclusion Climate for Persons with Disabilities” with Arti Srivastava, Prakash Satyavageeswaran, and Sundar G. Bharadwaj (manuscript in preparation for submission to the Journal of Management Studies).
Honors and Achievements
Panelist, National Conference on Empowering Persons with Disabilities, Nov 2019, Delhi, India
Fellow, American Marketing Association (AMA) Sheth Foundation Doctoral Consortium, June 2018, University of Leeds, UK
(only doctoral student from an Indian institute to be invited)
Fellow, European Marketing Academy (EMAC) Doctoral Colloquium, May 2018, University of Strathclyde, Glasgow, UK
(only doctoral student from an Indian institute to be invited)
Fellow, Academy of Indian Marketing (AIM) - American Marketing Association (AMA) Sheth Foundation Doctoral Consortium, Jan 2017, Mumbai, India
Research Awards
Jayant Nasa, Tanuka Ghoshal, and Rajagopal Raghunathan, “Cozying up to the Kardashians: An Affiliation Coping Explanation for Consumers’ Affinity towards Celebrity Gossip”.
Best Paper of the Track (Consumer Behavior and Retail Management), Indian Academy of Management (INDAM) Biennial Conference, Jan 2020, IIM Trichy
First Place, North American Society for Marketing Education in India (NASMEI) Research Grant Competition 2017 - INR 100,000
Jayant Nasa, Arti Srivastava, Prakash Satyavageeswaran, and Sundar G. Bharadwaj, “Beyond Diversity: Employment of Persons with Disabilities as a Sustainable Strategy”.
Research grant for the academic year 2018-19 from the EY-ISB Institute for Emerging Market Studies (IEMS) - 13,850 USD
Jayant Nasa, Prakash Satyavageeswaran and Russell W. Belk, “Moving Away from the Roots? Evolving Consumption Patterns and Lifestyles of the Tribal Communities in India”.
Transformative Consumer Research (TCR) grant 2018-19 from the Association for Consumer Research (ACR) and the Sheth Foundation - 2,525 USD