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Faculty Directory A to Z

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Faculty

Jayant  Nasa
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Jayant Nasa
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Marketing

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  • Fellow Programme in Management - Marketing specialization, Indian School of Business (ISB) 2020
  • B.Tech. (Mining Engineering) and MBA - Dual Degree, IIT (ISM) Dhanbad

Research Interests
  • Compensatory Consumption, Sustainability, Moral Decision-Making, Advertising Ethics, Source Effects
Work Experience
  • Researcher and Academic Associate, Indian School of Business
  • Senior Business Analyst, Accenture Services Pvt. Ltd.
Conferences and Paper Presentation
  • Jayant Nasa, Tanuka Ghoshal, and Rajagopal Raghunathan, “Cozying up to the Kardashians: An Affiliation Coping Explanation for Consumers’ Affinity towards Celebrity Gossip”
    • American Marketing Association (AMA) Winter Academic Conference, Feb 2020, San Diego, USA
    • Indian Academy of Management (INDAM) Biennial Conference, Jan 2020, IIM Trichy, India
    • North American Society for Marketing Education in India (NASMEI) Summer Conference, July 2019, IIM Indore, India
    • Melbourne area Consumer Behavior Research Camp, June 2019, Deakin University, Melbourne, Australia
    • Association for Consumer Research (ACR) Asia-Pacific Conference and Doctoral Consortium, Jan 2019, IIM Ahmedabad, India
    • Association for Consumer Research (ACR) North American Conference, Oct 2018, Dallas, USA
    • European Marketing Academy (EMAC) Conference and Doctoral Colloquium, May 2018, Glasgow, UK
    • North American Society for Marketing Education in India (NASMEI) Annual Conference, Dec 2017, Great Lakes Institute of Management, Chennai, India
  • Jayant Nasa, Arti Srivastava, Prakash Satyavageeswaran, and Sundar G. Bharadwaj, “Beyond Diversity: Employment of Persons with Disabilities as a Sustainable Strategy”
    • American Marketing Association (AMA) Winter Academic Conference, Feb 2020, San Diego, USA
    • Indian Academy of Management (INDAM) Biennial Conference, Jan 2020, IIM Trichy, India
    • North American Society for Marketing Education in India (NASMEI) Annual Conference, Dec 2019, Great Lakes Institute of Management, Chennai, India
    • EY Institute for Emerging Market Studies (IEMS) Annual Academic Conference, Oct 2019, Moscow School of Management SKOLKOVO, Russia
  • Aman Soni, Jayant Nasa, Prakash Satyavageeswaran, and Ali Tamaddoni “Smart Customers in the Digital Age: Exploring the Impact of and Need for Ad Disclosure Regulations for Social Media Influencers”
    • Academy of Indian Marketing (AIM) - American Marketing Association (AMA) Sheth Foundation Marketing Conference, Jan 2020, BIMTECH, Greater Noida, India
    • North American Society for Marketing Education in India (NASMEI) Annual Conference, Dec 2019, Great Lakes Institute of Management, Chennai, India
    • North American Society for Marketing Education in India (NASMEI) Summer Conference, July 2019, IIM Indore, India
  • Jayant Nasa and Tanuka Ghoshal, “When does Negative turn out to be as good as Positive (and even better)? Impact of Celebrities' Gossip stories on their Effectiveness as Endorsers”
    • North American Society for Marketing Education in India (NASMEI) Annual Conference, Dec 2016, Great Lakes Institute of Management, Chennai, India
Working Papers
  • “Cozying up to the Kardashians: An Affiliation Coping Explanation for Consumers’ Affinity towards Celebrity Gossip” with Tanuka Ghoshal and Rajagopal Raghunathan (under review at the Journal of Consumer Psychology)
  • “I’m in Love with the Shape of Me! Product Curvature Preferences as a Coping Strategy” with Tanuka Ghoshal and Amitava Chattopadhyay (manuscript in preparation for submission to the Journal of Consumer Psychology)
  • “Beyond Diversity: Employment of Persons with Disabilities as a Sustainable Strategy” with Arti Srivastava, Prakash Satyavageeswaran, and Sundar G. Bharadwaj (manuscript in preparation for submission to the Journal of Marketing)
Honors and Achievements
  • Panelist, National Conference on Empowering Persons with Disabilities, Nov 2019, Delhi, India
  • Fellow, American Marketing Association (AMA) Sheth Foundation Doctoral Consortium, June 2018, University of Leeds, UK (only doctoral student from an Indian institute to be invited)
  • Fellow, European Marketing Academy (EMAC) Doctoral Colloquium, May 2018, University of Strathclyde, Glasgow, UK (only doctoral student from an Indian institute to be invited)
  • Fellow, Academy of Indian Marketing (AIM) - American Marketing Association (AMA) Sheth Foundation Doctoral Consortium, Jan 2017, Mumbai, India
Research Awards
  • Jayant Nasa, Tanuka Ghoshal, and Rajagopal Raghunathan, “Cozying up to the Kardashians: An Affiliation Coping Explanation for Consumers’ Affinity towards Celebrity Gossip”.

    • Best Paper of the Track (Consumer Behavior and Retail Management), Indian Academy of Management (INDAM) Biennial Conference, Jan 2020, IIM Trichy
    • First Place, North American Society for Marketing Education in India (NASMEI) Research Grant Competition 2017 - INR 100,000
  • Jayant Nasa, Arti Srivastava, Prakash Satyavageeswaran, and Sundar G. Bharadwaj, “Beyond Diversity: Employment of Persons with Disabilities as a Sustainable Strategy”.
    • Research grant for the academic year 2018-19 from the EY-ISB Institute for Emerging Market Studies (IEMS) - 13,850 USD
  • Jayant Nasa, Prakash Satyavageeswaran and Russell W. Belk, “Moving Away from the Roots? Evolving Consumption Patterns and Lifestyles of the Tribal Communities in India”.
    • Transformative Consumer Research (TCR) grant 2018-19 from the Association for Consumer Research (ACR) and the Sheth Foundation - 2,525 USD