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Faculty

Prakash  Satyavageeswaran
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Prakash Satyavageeswaran
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Marketing

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  • FPM,2018 - Indian School of Business

Experience
  • He is aFellow Programme in Management (PhD equivalent) Candidate in the Marketing Department at the Indian School of Business (ISB).

National Manager, Water Partnerships, India – Hindustan Unilever Ltd. (2010 – 2012)

  • Led 370% growth in Partnership based sales in India for Pureit water purifiers in the bottom of the pyramid segment

Assistant Vice President, New Business Initiatives – . (2009 – 2010)

  • Scaled up insurance operations (7MM lives) & Gold Loans vertical (Rs.350MM portfolio) for the Rs.3000 crores MFI

Regional Manager, Social Marketing– Hindustan Latex Family Planning Promotion Trust. (2007 –2008)

  • Developed (erstwhile) Andhra Pradesh State HIV Prevention Plan –Strategized 110% growth in condom sales ('07-'10)

Project Manager – Hindustan Latex Family Planning Promotion Trust. (2004 – 2007)

  • Implemented USD 1 million HIV prevention project contributing to drop in HIV prevalence from 2.00% to 0.88%
  • Administrative Officer – Alliance Française de Trivandrum, Trivandrum. (1999 – 2001)
  • Articled Clerk – Varma & Varma, Chartered Accountants, Trivandrum. (1996 – 1999)
Research interests
  • Customer Engagement, B2B Marketing, Bottom of the Pyramid, Rural Marketing, Social Influence on Food Consumption, Spatial Econometrics, Text Analysis
Publications
  • Prakash Satyavageeswaran, M G Parameswaran, and Sridhar Samu (2016),"Advertising Effectiveness: Examining the Role of Latent Themes on Advertising Success", in Advances in Consumer Research Volume 44, eds. Page Moreau and Stefano Puntoni, Duluth, MN: Association for Consumer Research,
Awards
  • Invited participant in the inaugural Marketing Workshop, University of Chicago, India Centre, Delhi (2017)
  • Consortium Fellow, 38th ISMS Doctoral Consortium, Fudan University, Shanghai, China (2016)
  • Colloquium Fellow, 29 th EMAC Doctoral Colloquium, BI Norwegian Business School, Oslo, Norway (2016)
  • Invited participant at the 3 rd AIM AMA Sheth Foundation Doctoral Consortium, Dubai (2015)
  • Exchange doctoral scholar at INSEAD, Singapore and France (2013)
  • Only student in FPM at ISB to be awarded Research Assistantship of approx. US$ 2,375 p.a. (2012 – 2017)
  • Citi Scholar – US$ 12,500 Citigroup grant for demonstrated leadership potential awarded to 4 (of 440) (2008)
  • Nurture India Scholar – approx. US$ 6,300 grant by ISB for high potential students in social jobs (2009 – 2010)
  • ISB Merit Scholarship of approx. US$ 4,000 for outstanding professional & academic performance (2008)
  • Blaise Pascal Scholar with € 9,100 grant from the French Government for merit and excellence (2002 – 2003)