About
Welcome to IIM Udaipur
Our Mission, Core Values and Culture
Board of Governors
Director's Message
Academic Advisory Board
Ranking and Accreditation
Deans' Messages
Alumni
Social Responsibility
Infrastructure And Facilities
Our Campus
Library
Vision 2030
Our History
11th Convocation
Our Logo
Programs
Two year MBA Program
Two year MBA Program
Chairperson's Message
Result Announcement MBA 2023-25
Admission Offer Calendar (MBA 2023-25)
MBA Admission Policy
MBA Admission Policy for International Applicants
Important Dates ( MBA International 2023-25)
MBA Courses
Curriculum Design
Second Year Courses
Global Opportunities
Academic Calendar
MBA Fees and Financing
Scholarships
Financial Assistance
One Year MBA - Global Supply Chain Management
GSCM at a Glance
Chairperson's Message
Curriculum Design
Mandatory Courses
Elective Courses
Admissions
Important Dates
Academic Calendar (2023-24)
Application Process
Placement Reports
Fees and Financing
FAQs on GSCM
Advisory Board
Contact
One Year MBA - Digital Enterprise Management
DEM at a Glance
Chairperson's Message
Curriculum Design
Courses
Admissions
Important Dates
Academic Calendar (2023-24)
Application process
Placement Reports
Fees and Financing
FAQs on DEM
Advisory Board
Contact
Post Graduate Diploma in Business Administration for Working Executives (Online Classes with On campus Modules)
Program Overview
Course Curriculum
Eligibility Criteria
Admission Test
Admission Cycle
Fees and Financing
Testimonials
Current Batch Profile (2022-2024)
FAQs
Contact
PhD
IIM PhD Program
Chairperson's Message
Student Profiles
Application Process
IIM PhD Eligibility Criteria
Reservations
Financial Assistance
Selection Process
Academic Calendar 2023-24
Important Dates
Summer Program In Management (SPM)
Introduction
Chairperson's Message
Admission Process
Program Contents *
Application and Program Fees
Program Policies
FAQs
Digital Product Management (DPM)
Senior Management Programme (SMP)
Mahatma Gandhi National Fellowship (MGNF)
Overview
MGNF Programme Structure
Application Process
MGNF Entrance Exam
Student Profiles
Faculty & Research
Faculty
Overview
Dean Faculty & Research
Dean Programs
Faculty Directory A to Z
Faculty Directory by Area
Visiting Faculty
Visiting Scholars
Faculty Area Advisor
Faculty Recruitment
Professors of Practice
Research Chair
Research
IIMU Business Review
Research Ecosystem
Top 4 Rating for Research
Research Portal
Research Papers
Research Projects
Research Seminars
Rise Seminars
Working Paper Series
SPARC
Papers presented by IIMU Faculty
Chapters in Monographs and Books
Conference Proceedings
Invited Talks
Scholars in Residence
Library
Centres
Centre for Digital Enterprise
Centre for Supply Chain Management
Consumer Culture Lab
Incubation Center
Centre for Healthcare
Centre for Teaching and Learning (CTL)
Case Studies
Area
Marketing
Conference
IIMU - Booth Quantitative Marketing Conference
Centre for Development Policy and Management
About
Team
Research Activities - Ongoing
Research Activities (2017-2022)
External Collaborations
International
A Global Perspective
Corporate
Placements
Placement Process
Summer Internships
Final Placements
Calendar
Student Profiles - Two Year MBA
Student Profiles - GSCM
Student Profiles - DEM
Placement Reports
Past Recruiters
The Placement Team
Learning and Development
Industry Interaction
Overview
Netratva - The Leadership Talk Series
Entrepreneurship Support
Management Development Programs
Customized MDPs
Life @ IIMU
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Careers
Media
Publications
IIMU Newsletter
News
IIMU in the News
Events
Jobs at IIMU
Contact Us
NIRF Ranking
Blog
Student' s Education Verification
CAT 2022
U-Digital Perspectives
U Forum - IIMU's Webinar Series
हिंदी
-
A
A
A
+
हिंदी
-
A
A
A
+
हिंदी
-
A
A
A
+
About
Welcome to IIM Udaipur
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
11th Convocation
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
11th Convocation
Board of Governors
Director's Message
Academic Advisory Board
Ranking and Accreditation
Deans' Messages
Alumni
Social Responsibility
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
11th Convocation
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
11th Convocation
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
11th Convocation
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
11th Convocation
Our Mission, Core Values and Culture
Infrastructure And Facilities
Our Campus
Library
Our History
11th Convocation
11th Convocation
Our Logo
Programs
Two year MBA Program
Two year MBA Program
Chairperson's Message
Result Announcement MBA 2023-25
Admission Offer Calendar (MBA 2023-25)
MBA Admission Policy
MBA Admission Policy for International Applicants
Important Dates ( MBA International 2023-25)
MBA Courses
Curriculum Design
Second Year Courses
Global Opportunities
Academic Calendar
MBA Fees and Financing
Scholarships
Financial Assistance
One Year MBA - Global Supply Chain Management
GSCM at a Glance
Chairperson's Message
Curriculum Design
Mandatory Courses
Elective Courses
Admissions
Important Dates
Academic Calendar (2023-24)
Application Process
Placement Reports
Fees and Financing
FAQs on GSCM
Advisory Board
Contact
One Year MBA - Digital Enterprise Management
DEM at a Glance
Chairperson's Message
Curriculum Design
Courses
Admissions
Important Dates
Academic Calendar (2023-24)
Application process
Placement Reports
Fees and Financing
FAQs on DEM
Advisory Board
Contact
Post Graduate Diploma in Business Administration for Working Executives (Online Classes with On campus Modules)
Program Overview
Course Curriculum
Eligibility Criteria
Admission Test
Admission Cycle
Fees and Financing
Testimonials
Current Batch Profile (2022-2024)
FAQs
Contact
PhD
IIM PhD Program
Chairperson's Message
Student Profiles
Application Process
IIM PhD Eligibility Criteria
Reservations
Financial Assistance
Selection Process
Academic Calendar 2023-24
Important Dates
Summer Program In Management (SPM)
Introduction
Chairperson's Message
Admission Process
Program Contents *
Application and Program Fees
Program Policies
FAQs
Digital Product Management (DPM)
Senior Management Programme (SMP)
Mahatma Gandhi National Fellowship (MGNF)
Overview
MGNF Programme Structure
Application Process
MGNF Entrance Exam
Student Profiles
Faculty & Research
Faculty
Overview
Dean Faculty & Research
Dean Programs
Faculty Directory A to Z
Faculty Directory by Area
Visiting Scholars
Faculty Area Advisor
Faculty Recruitment
Professors of Practice
Research Chair
Research
IIMU Business Review
Research Ecosystem
Top 4 Rating for Research
Research Portal
Research Papers
Research Projects
Research Seminars
Rise Seminars
Working Paper Series
SPARC
Papers presented by IIMU Faculty
Chapters in Monographs and Books
Conference Proceedings
Invited Talks
Scholars in Residence
Library
Centres
Centre for Development Policy and Management
About
Team
Research Activities - Ongoing
Research Activities (2017-2022)
External Collaborations
Centre for Digital Enterprise
Centre for Supply Chain Management
Consumer Culture Lab
Incubation Center
Centre for Healthcare
Centre for Teaching and Learning (CTL)
Case Studies
Area
Marketing
Conference
IIMU - Booth Quantitative Marketing Conference
International
A Global Perspective
Corporate
Placements
Placement Process
Summer Internships
Final Placements
Calendar
Student Profiles - Two Year MBA
Student Profiles - GSCM
Student Profiles - DEM
Placement Reports
Past Recruiters
The Placement Team
Learning and Development
Industry Interaction
Overview
Netratva - The Leadership Talk Series
Entrepreneurship Support
Management Development Programs
Customized MDPs
Life @ IIMU
Life to the Full
Student Governance
Clubs and Committees
Overview
Functional and Professional
Social and Recreational
Governance and Administration
Photo Gallery
Careers
Media
Publications
IIMU Newsletter
News
IIMU in the News
Events
Jobs at IIMU
Contact Us
NIRF Ranking
Blog
Student' s Education Verification
CAT 2022
U-Digital Perspectives
U Forum - IIMU's Webinar Series
Contact Us
Faculty Directory A to Z
Home
›
Faculty & Research
›
Faculty
›
Faculty Directory A to Z
›
Prarthan B. Desai
Faculty
Overview
Dean Faculty & Research
Dean Programs
Faculty Directory A to Z
Faculty Directory by Area
Visiting Faculty
Visiting Scholars
Faculty Area Advisor
Faculty Recruitment
Professors of Practice
Research Chair
Research
IIMU Business Review
Research Ecosystem
Top 4 Rating for Research
Research Portal
Research Papers
Research Projects
Research Seminars
Rise Seminars
Working Paper Series
SPARC
Papers presented by IIMU Faculty
Chapters in Monographs and Books
Conference Proceedings
Invited Talks
Scholars in Residence
Library
Centres
Centre for Digital Enterprise
Centre for Supply Chain Management
Consumer Culture Lab
Incubation Center
Centre for Healthcare
Centre for Teaching and Learning (CTL)
Case Studies
Area
Marketing
Conference
IIMU - Booth Quantitative Marketing Conference
Centre for Development Policy and Management
About
Team
Research Activities - Ongoing
Research Activities (2017-2022)
External Collaborations
Faculty
Prarthan B. Desai
Adjunct faculty in Business Policy and Strategy
Fellow (2009), IIM Bangalore, India
MBA(2000), Dharmsinh Desai Institute of Technology, Nadiad, Gujarat, India
prarthan.desai@iimu.ac.in
Experience
September 2011 - August 2013-Assistant Professor on Contract Strategic Management Group Indian Institute of Management Calcutta, Kolkata, INDIA
September 2009 – August 2011-Full Time Visiting Assistant Professor Strategic Management Group ,Indian Institute of Management Calcutta, Kolkata, INDIA
December 2013 - March 2014: Indian Institute of Management Udaipur (Business Policy and Strategy group)
November - December, 2013: Indian Institute of Management Calcutta (Strategic Management group) for teaching a course titled "Vision to Execution" in the PGPEX-VLM Programme
September 2013 - Present: Vice President, Infinity Consultants Limited, Vadodara, Gujarat, INDIA
September 2001 - May 2002: Consultant, Infinity Consultants Limited, Vadodara, Gujarat, INDIA
March 2000 - August 2001: Associate Consultant, TAO Systems Consultants Pvt. Ltd, Gujarat, INDIA
Research interest
Relationship between strategy and organizational identity, image, and categorization,Organizational and product innovation, organizational ambidexterity, dynamic capabilities, attribute-based competition, Sensemaking, sensegiving, and social construction in organizations and organizational fields, and their influence on cognitive barriers influencing strategy making, Relationship between institutional change and strategic change
Publication summary
Peer Reviewed Journal Articles
"Identification towards clients in employees of outsourcing service providers." IIMB Management Review, 19(3): September 2007, 213-221
Chapters in Books
"Managing dual loyalty of professionals." In R. Padaki, N. M. Agrawal, C. Balaji, & G. Mahapatra (Eds.), Emerging Asia: An HR agenda: 187-200. New Delhi: Tata McGraw-Hill, 2005
Cases
(With Biswatosh Saha and Vidyanand Jha) "mJunction services private limited (A): Institutionalizing e-auction of steel", 2012.
(With Biswatosh Saha and Vidyanand Jha) "mJunction services private limited (B): Diversifying from e-auction of steel", 2012
Research interest
Received a gold medal for achieving first rank in Master of Business Administration