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IIM Udaipur - Best MBA colleges in india


Ria   Mishra
IIM Udaipur - Best MBA colleges in india
Ria Mishra



  • Ph.D., Indian Institute of Management Calcutta
  • PGDBS, Manipal University
  • B.Tech., National Institute of Technology Durgapur

Research Overview

Businesses can make a positive difference in consumers’ lives and society without undermining their own interests, and they should strive to do so. In her research, Dr. Mishra explores profitable marketing strategies to enhance consumer well-being by applying psychological theories. Broadly, her research lies in the consumer well-being and applied psychology domains. 

Dr. Mishra’s current research areas include anthropomorphism, consumer goal pursuits, and the psychology of low-income consumers. She has published in journals such as Appetite and Journal of Global Marketing. Her works have been invited for revision by reputed marketing journals such as the International Journal of Research in Marketing and the Journal of Consumer Psychology.


  • Mishra, R., & Mehta, R. (2023). The effects of food anthropomorphism on consumer behavior: A systematic literature review with integrative framework and future research directions. Appetite, 107035. 
  • Mishra, R., Singh, R., & Jaikumar, S. (2021). Executive Functions of BoP Consumers: Research Propositions, Conceptual Framework and Implications for Marketing Strategies for BoP Markets. Journal of Global Marketing, 34(4), 249-269.

Work Experience

  • Assistant Professor - Marketing area, Indian Institute of Management Udaipur (since December 2023)
  • Assistant Manager, Axis Bank Ltd. (2017-18)
  • R&D Assistant, Jawaharlal Nehru Centre for Advanced Scientific Research (2014-15)

Scholastic Achievements

  • Recipient of NASMEI Raj Sethuraman Research Grant, 2021
  • Recipient of Khorana Program for Scholars Fellowship, 2013 (sponsored by IUSSTF and Govt. of India)
  • Third rank in PGDBS
  • Second rank in B.Tech