Marketing
Businesses can make a positive difference in consumers’ lives and society without undermining their own interests, and they should strive to do so. In her research, Dr. Mishra explores profitable marketing strategies to enhance consumer well-being by applying psychological theories. Broadly, her research lies in the consumer well-being and applied psychology domains.
Dr. Mishra’s current research areas include anthropomorphism, consumer goal pursuits, and the psychology of low-income consumers. She has published in journals such as Appetite and Journal of Global Marketing. Her works have been invited for revision by reputed marketing journals such as the International Journal of Research in Marketing and the Journal of Consumer Psychology.
