Faculty Directory A to Z

• Three decades of experience in multinational corporations and start-ups including ITC, Tata Group, Accenture, and Quatrro Global Services. Focussed on strategy, marketing and sales and product development.
• Co-founder, Avika Mind Health
• Visiting faculty at Mahindra University, School of Management

• Research grant for the academic year 2020-21 from the E&Y-ISB Institute for Emerging Market Studies (IEMS)
• Distinguished Alumnus Award, Osmania University College of Technology, 2018
• Role Model and Exemplary Leader Award at the BPO Excellence Awards, 2013

(BBA, MBA, Executive MBA, PhD, and Corporate Programs)
• Digital Strategies
• Strategy
• Marketing
• Digital Marketing
• Consulting Methods
• B2B Markets
• Entrepreneurship

• Digital Innovation, Emerging Technologies, Small and Medium Enterprises

Journal Publications

• Pingali, S. R., Singha, S., Arunachalam, S., & Pedada, K. (2023). Digital readiness of small and medium enterprises in emerging markets: The construct, propositions, measurement, and implications. Journal of Business Research, 164, 113973. (ABDC A)

Books and Book Chapters

• Pingali, S., Prakash, S., & Korem, JR. (2021). Digital Transformation Strategies: Theory and Practice, SAGE Texts.
• Mukhopadhyay, S., Pingali, S., & Satyam, A. (2021). Selling IT: The Science of Selling, Buying, and Deal-Making. Routledge India.
• Pingali, S. (2019). Made in India – A Business Process Playbook for SMEs, Notion Press.
• Pingali, S. R., Rovenpor, J., & Shah, G. (2017). From Outsourcing to Best-Sourcing? The Global Search for Talent and Innovation. In Human Capital and Innovation (pp. 161-191), Palgrave Macmillan UK

Cases

• Atomberg Technologies - Leveraging Digital Marketing to Accelerate Its Omnichannel Strategy. ISB-Harvard Business Publication (2023)
• FluidAI - Breaking new ground with Artificial Intelligence. ISB-Harvard Business Publication (2023)
• CHETAK: Revitalizing a legacy brand from the past to the future. ISB-Harvard Business Publication Services (2022)
• Divami Design Labs - Rebuilding a Software Product with User-Centric Design, ISB-Harvard Business Publication Services (2022)
• Dhanashree Agro: Transforming a “Farmer First” Model, Emerald Emerging Markets Case Studies (2020)
• One Woman Campaign: Inculcating a Culture of Gender Equity in an Emerging Market, Case Research Journal- North American Case Research Association- Harvard Business Publication Services (2019)
• Digital Transformation of TSG from a B2B to a B2C company, Emerald Emerging Markets Case Studies. (2019)
• Rethinking Quatrro’s execution strategy: capturing the small and medium-sized enterprise market, Emerald Emerging Markets Case Studies. (2019)

Managerial Articles (Illustrative)

• How to make Indian SMEs digital-ready, Fortune India. May 2023.
• Fast-tracking SME’s digital transformation, Financial Express, May 2023.
• Unleashing the power of the Industrial Metaverse, Forbes India, July 2022.
• Finverse - The symbiotic relationship between financial services and the metaverse, Forbes India, March 2022.
• From Megamarts to Metamarts - the next disruption of retail? CRN, Feb 2022.
• Not just a throwback of throwbacks—The evolving face of nostalgia marketing, Forbes India, August 2021.