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Faculty

Vedha  Ponnappan
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Vedha Ponnappan
sub-icn

Marketing

deg-icn

  • Ph. D. - Indian Institute of Management, Bangalore, India.
  • Master of Business Administration - National Institute of Technology, Tiruchirappalli, India.
  • ICWAI (Inter) - Institute of Cost and Works Accountants.

Research Interest
  • Demand analysis, Household consumption, Household production, Consumer decision making and choice, Marketing analytics, Consumption related policy analysis
  • Methods: Structural modeling, Choice modeling, Econometrics, Bayesian, Machine learning and Deep learning
Award
  • Best Employee Award, Websense Inc, San Diego 2002.
  • Wharton Consumer Analytics Initiative (WCAI) data grant award for the project "Using purchase history to identify customer project", Nov 2015.
Experience
  • Oracle Corporation (Bangalore, India) - Principal Product Manager (2003-2010)
    Responsible for design, and architectural specification for the core computing engine for the Oracle Incentive Compensation product along with its analytics solution for the Oracle Fusion release.
  • Websense Inc, (San Diego, CA, United States) - Senior Software Engineer (2002-2003)
    Responsible for creating the vision document and its dissemination to stakeholders for the reporting solution that integrated multiple reporting solutions across various products.
  • Trigent Systems (Bangalore, India) - Software Engineer 2000