Faculty Directory by Area

Marketing

Experience

Companies worked in

Unilever group of companies including Brooke Bond, Brooke Bond Lipton, Hindustan Lever and Fine Foods, Egypt – close to 28 years. Joined as a MT and left as Senior GM. Head of Sales in Brooke Bond for over 6 years.
KPMG Consulting – close to 3 years as a Principal Consultant.
CHR Consulting – over one year as a Director.
Last over 18 yrs – management consultant in Strategy, Marketing, Sales, Distribution and Operations Management – Network 7 Management Consultants (own firm).
Also a Guest faculty in Marketing in some leading business schools including IIM Udaipur.

Nature of experience

In Unilever it included sales, distribution, marketing, supply chain management and new business opportunity selection and corporate projects.
In KPMG Consulting focus was on consulting assignments in Operations management and specific responsibility for setting up a Supply Chain practice.
In CHR Consulting I had total responsibility for business in the South and focus on management consulting all India.
Some of the assignments handled as a free lance management consultant include:
- Projects in sales, marketing, distribution and integration of the supply chain for a foods major in North India.
- Completed a supply chain assignment for USAID in 9 states in India.
- Completed process re-engineering for the largest Foods and Beverages company in Sri Lanka.
- Completed an exercise in revamp of the distribution and supply chain network for a pharmaceutical major in India. The success of this assignment gave an opportunity for doing the same kind of assignment for this company in China.
- A large number of training programs have been successfully completed for a host of companies in several industry verticals.
Continue to work as a Guest Faculty in Marketing, Sales, Distribution in several business schools including IIM Udaipur

Books

VMC has co-authored a Text Book on ‘Sales and Distribution Management – Text & Cases’ for MBA students. The book has been published by McGraw Hill Education, India and has done extremely well. The fourth edition is in progress