PGP in Marketing Leadership - School of Inspired Leadership (2014)
BE in Electronics and Communication Engineering - Manipal Institute of Technology - MAHE (2013)
Jayeti is a driven researcher with a diverse domain background in engineering, marketing, brand management and cultural brand strategy. She has around 5 years of industry experience and has worked on various brand strategy projects for FMCG, e-commerce and consumer brands. She has experience in qualitative research, digital ethnography and culture and media research.
Consumer culture theory; Consumer Psychology and its role in digital domain; Online consumer identity
3 years as Senior Consultant (Research and Strategy) with Learning Curve, a cultural brand strategy consultancy
1 year 6 months across Client Servicing and BTL Marketing