Faculty Area Advisor - Julien-M-Cayla

Faculty Area Advisor - Julien M. Cayla

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Faculty Area Advisor - Julien M. Cayla

Julien M. Cayla

Area Advisor - Marketing

Ph.D. Marketing, University of Colorado, Boulder, Minor in Cultural Anthropology, December 2003
Associate Professor of Marketing at Nanyang Business School

Work Experience

Research Interests

Academic Honours and Awards

Conferences and Paper Presentations

Referred Conference Proceedings

Arnould, Eric and Julien Cayla (2014), “Consumer Fetish,” Ethnographic Praxis in Industry Conference Proceedings, 386–404. [A3]
Cayla, Julien (2009), “Inventing the Nation: Marketing and the Politics of Nation-Making,” in Asia-Pacific Advances for Consumer Research, eds. Samu, Sridhar and Dipankar Chakravarti. [Special Session Summary]
Cayla, Julien (2009), “Imagining an Indian Identity: An Ethnography of Muslim Indian Women and Media Reception,” in Asia-Pacific Advances for Consumer Research, eds. Samu, Sridhar and Dipankar Chakravarti. [Abstract]
Cayla, Julien (2008), “Making up Consumers: A Journey into the Marketing Department,” in European Advances for Consumer Research, eds. Otnes, Cele and Stefania Borghini, 1–2 [Special Session Summary]
Cayla, Julien and Mark Koops-Elson (2006), “Global Men with Local Roots: Representation and Hybridity in Indian Advertising,” in Gender and Consumer Behavior, eds. Stevens, Lorna and Janet Borgerson, Edinburgh: Association for Consumer Research, vol. 8, 150–164 [Full Paper]
Cayla, Julien (2006), “The Production of Consumer Representations,” in Advances in Consumer Research, eds. Price, Linda and Connie Pechmann, Valdosta, GA, vol. 34, 458–461 [Special Session Summary]
Cayla, Julien, Detlev Zwick and Mark Koops-Elson (2002), “Market Formations: Three Empirical Investigations on the Construction of Consumer Representations,” in Advances in Consumer Research, eds. Broniarczyk, Susan and Kent Nakamoto, vol. 29, 158–161 [Special Session Summary]
Cayla, Julien and Lisa Peñaloza (1999), “Writing Pictures/Taking Fieldnotes: An Exploration of the Properties and Relative Roles of Fieldnotes and Photographs in Studying Market Aesthetics,” in European Advances in Consumer Research, eds. Dubois, Bernard, Tina M. Lowrey, L. J. Shrum and Marc Vanhuele, vol. 4, 188–190 [Abstract]

Conference Presentations (Partial List)

Cayla, Julien and Eric Arnould (2011), “Consumer Fetish: Videography and the Illusion of the Real,” Consumer Culture Theory Conference, Northwestern University, Illinois, June
Cayla, Julien (2009), “Marketers and the Invention of Tradition,” China India Consumer Insights Conference, New Haven, Connecticut, April
Cayla, Julien (2008), “Marketers and the Invention of Tradition,” Association for Consumer Research Asia-Pacific American Conference, Hyderabad, India, December
Cayla, Julien (2005), “Domesticating the Indian Imagination: Muslim Representations in Indian Popular Culture,” Association for Consumer Research North American Conference, San Antonio, Texas, October
Cayla, Julien and Giana Eckhardt (2005), “Asian Brands without Borders: Reworking Models of International Marketing,” Academy of International Business Annual Conference, Quebec City, July
Eckhardt, Giana and Julien Cayla (2005), “Navigating Culture in the Asian Regional Context,” Association for Consumer Research European Conference, Goteborg, Sweden, June
Cayla, Julien and Lisa Peñaloza (2003), “Cross Cultural Market Learning,” American Marketing Association Summer Educator Conference, Chicago, Illinois, August

Conference Session Organizer

Special Session Organizer and Chair, “Market Interactions: A Promising New Direction for CCT?” Consumer Culture Theory Conference, University of Southern Denmark, July 2018
Special Session Organizer and Chair, “Service Interactions and the Struggle for Recognition,” Consumer Culture Theory Conference, University of Lille, July 2016
Special Session Organizer and Chair, “The Culture of Services,” Consumer Culture Theory Conference, University of Arkansas, June 2015
Special Session Organizer and Co-Chair, “Reclaiming the Body in Consumer Research,” Consumer Culture Theory Conference, Aalto University, June 2013
Special Session Organizer and Chair, “The Politics and Rhetorics of Commercial Videography,” Consumer Culture Theory Conference, Northwestern University, July 2011
Special Session Organizer and Chair, “Marketing and the Politics of Nation Making,” Asia-Pacific Association for Consumer Research, Hyderabad, India, January 2009
Special Session Organizer and Chair, “Inside the Marketing Department,” European Association for Consumer Research Conference, Milan, Italy, July 2007
Special Session Organizer and Chair, “The Production of Consumer Representations in Consumer Research,” North American Association for Consumer Research Conference, San Antonio, Texas, October 2005
Special Session Organizer and Chair, “The Social Construction of Markets,” North American Association for Consumer Research Conference, Austin, Texas, October 2001