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Social and Recreational

About Us

Prayatna, the social responsibility club of the Indian Institute of Management Udaipur strives to sensitize the future business leaders of the institute towards social responsibilities. Team Prayatna attempts to bring about meaningful changes in society through interactions at the grassroots level with regards to different sectors, including education, healthcare, and environmental care. Prayatna shares social responsibility with the IIM Udaipur community and further invites everyone to participate actively in all its events and activities. It works hard to empower underprivileged society and simultaneously adds strength to the IIM Udaipur community by involving them in decision making.

Plant Adoption Drive

Plant adoption drive was initiated in 2019 at IIM Udaipur, to be seen as an annual event for making the environment greener by introducing a culture of adopting a plant, taking care of it, and nurturing it. In the end, when a student leaves the campus, they pass that plant to fellow juniors. All the pots have a name that the student chooses engraved on them. The selection of plants is also done in a way that can be put in a student’s room. The plants in the places can help the students reduce stress, purify the air, and make them more environmentally conscious. The motive here was to create awareness through the ownership as we care the most for a thing when we own it.

Cloth Donation Drives

Cloth Donation Drive, the recurring event of Prayatna, facilitates the donation of clothes that have outgrown their usefulness from the passing batch and donates them to the NGO that works for the less fortunate. Each year, we hope to bring a smile to someone's face and help those in need. This year, thanks to the collective efforts of the Prayatna and the Moti Foundation, we were able to complete the cloth donation drive successfully despite the COVID pandemic with all protocols in place.

A cloth distribution drive was conducted, wherein the team distributed winter clothes to the construction workers residing on the campus. This was possible because of the generous contributions of the IIMU community members.


Prayatna, the Social Responsibility Club of IIMU, addressed the batch of ICICI RSETI on January 8, 2021. IIMU students, along with Professor Kirti Mishra, guided them on how to excel in their interviews and ways for overall personal development. This year due to the pandemic the event was conducted in online mode. The team along with the professor also guided them regarding how to choose a career and learn skills that will make them industry-ready.

Vaccination Awareness Session

Team Prayatna collaborated with GBH American Hospital to conduct this session. The session was conducted by Dr. Yatin Talwar (CEO and Director at GBH American Hospital). Attendees showed great participation and came up with very genuine and curious questions regarding the subject. Dr Yatin ensured that all their queries are resolved, and they do not have any doubts regarding COVID vaccination and its benefits for them and their families.


Team Prayatna came up with a mental health awareness week, where we collected thoughts and opinions about problems the members of the community go through every day. This was to spread awareness and normalize the sharing views and your thoughts on mental health. The team came up with several issues that students, staff, workers face daily and conducted a digital engagement on Prayatna’s digital media platforms.


In line with Environmental Sustainability, Prayatna, in collaboration with Alumni Affairs Association for the very first time, organized a tree plantation initiative for the Milestone V batch on January 24 2020. Our respected director sir Dr. Janat Shah and Milestone V batch Alumni together flagged off this new tradition. From now onwards, every Milestone V batch visiting the campus every year will plant a tree. With this, the Alumni Affairs committee aims to build a legacy that gives our Alumni a thing to come back to whenever they visit our beautiful campus in the future.


A team from Prayatna Club, IIM Udaipur visited Rajkiya Pragyachakshu Madhyamik Andh Vidyalaya, a blind school in Udaipur that has 94 visually impaired students. Here, students wait for Braille textbooks or regularly depend on another person who can read for them. Prayatna has taken up the initiative to record audio guidebooks that help students to prepare for exams anytime. Students from IIM Udaipur are volunteering for this noble cause, and audio CDs would be donated to the blind school. Prayatna plans to expand Swar to other Blind Schools in Rajasthan.


To sensitize people about various social and environmental issues, Team Prayatna conducted Tark Vitark, an elocution competition in collaboration with Team Silvertongues. The participants were given topics related to these issues on the spot. The event was conducted as a part of the cultural fest of IIM Udaipur – Audacity in March 2021 and was successful in engaging the targeted audience.


India has always been known for its culture and heritage. Our country holds an understanding of mind, body & soul and has been preserving & enhancing it by walking on various paths. One such way is practising Yoga. We, at IIM Udaipur, thrive for better well-being along with academic excellence. To achieve the objective, the 5th edition of International Day of Yoga on June 21, 2019, was celebrated at the IIM Udaipur Campus by the members of the Student Community, Faculty, and the Administrative Staff. The event witnessed the presence of over a hundred children assisted by Maitree Manthan NGO.

Also, regular yoga sessions are organized on campus for students to make their lifestyle healthy.


Blood Donation, one of the prestigious annual events of Prayatna, was held on November 6, 2019, at IIM Udaipur campus. The drive was conducted in collaboration with Saral Blood Bank, Udaipur. The drive saw massive participation from the whole IIM Udaipur community as there were a total of 91 donors, which made the event a huge success. One unit of blood (i.e., 350 ml) was taken from every donor, bringing the total blood count to 31.85 L.


For Christmas 2019, the members of the IIMU community donated the hat of Santa Claus for the children of NGO Impetus. Prayatna, keeping with their tradition of giving back to the society, organized a Christmas winter clothes donation drive under which contributions were collected from the community members. These were used to buy new winter clothes and later distributed to the children by the community on December 24. Sixty children were gifted sweaters and earmuffs.


To empower and to strengthen weaker sections of the society is indeed a significant contribution to society. Prayatna, in collaboration with Alumni and Allies Association, organized the Handicraft exhibition by Sadhana, thus taking small steps towards community empowerment. Handicrafts in Sadhana are manufactured by rural tribal women. Women not only get financially independent, but it also instils confidence in them.

The Handicraft exhibition consisted of various clothes (men and women), bags, anklets, etc. The clothes bear traditional artwork like tanka and patchwork. Through purchasing these items, the IIM Udaipur community made a small attempt towards the social empowerment of strong tribal women.


Team Prayatna organized a movie screening for the children of construction workers living within the campus. Prayatna team first went to the children’s camp, celebrated flag hoisting, and brought them over to campus for a movie screening. The event began with high enthusiastic kids who were filled with patriotism, holding in their eyes, the pride for the country. To keep their spirit high, the team asked children to showcase their talents. Few among them came forward and recited poems with acts and gestures. The audience was delighted by their beautiful acts.

The movie that was screened was the lion king. Snacks were served during the show. The kids enjoyed the entire event and danced to the tune of patriotic songs at the end of the event. The NGO, which was present with the kids and guardians of the kids, was overwhelmed by the love shown by the IIMU community.


To connect with the local community, Prayatna organized ‘Paricharcha’, an inter-school elocution competition, in collaboration with Silvertongues – The Toastmasters’ Club in January 2020, as a part of the cultural fest - Audacity. This event aimed to encourage the participants to hone their public speaking skills.


On February 16, 2020, Prayatna, in collaboration with the “Spinning Wheels” NGO, was successful in installing a sanitary napkin incinerator in the Government school of Pai. The idea was to reduce the number of girl students dropping out of class during their menstruation cycle. Team Prayatna helped raise funds through community donations for the installation of sanitary napkin incinerators.


The celebration of women’s day was undertaken in collaboration with the administrative team as an initiative to celebrate and empower women. Various activities took place which included a physical activity session which was attended by students, staff as well as professors, post that the women wellness centre was inaugurated. In the end, female workers joined in the celebration and distributed jute bags to them.


Sachin Porwal, a student of Pragya Chakshu Sansthan Andha Vidyalaya, performed in the Annual General Body Meeting scheduled during the Milestone V and Flashback VII events in collaboration with A4. He entertained the audience with his on-the-spot jokes. This was the second time he performed at IIM Udaipur. The audience thoroughly enjoyed his presence, and Sachin loved the vibe and support he got from IIM Udaipur.