Lohith is an aspiring researcher, an engineer, former entrepreneur, tech enthusiast, avid Chess and Table Tennis player. He started his career as Assistant Systems Engineer at TCS, then founded 'Lohith Consultancy (LC)' which primarily helped emerging businesses and organizations in second and third tier cities to harness information technology in early 2010's. LC then provided innovative and optimized digital marketing solutions to a gamut of clients all across India.
Lohith started 'Digital Popularity (DP)' - a web engineering research-oriented start-up in 2016, which serviced LC's existing and new clients of web development and digital advertising.
He managed both LC and DP. He was chief consultant at LC and researcher at DP. In 2019, Lohith entered academic research through fellowship offered by Indian Institute of Management Udaipur.
He is currently exploring the opportunities created by the synergy of academic and industrial research.
Marketing strategy, Marketing analytics, consumer behavior amid disruptive technologies, Mixed methods research, Digital Strategies for firms, Artificial intelligence in marketing context, Block Chain technologies and Data protection regulations.