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Events

Prof. Tanvi Gupta's paper has been accepted in the Journal of Consumer Research


Prof. Tanvi Gupta, Assistant Professor of Marketing, IIM Udaipur, recently co-authored a paper on "Safe Together, Vulnerable Apart: How Interstitial Space in Text Logos Impact Brand Attitudes in Tight versus Loose Cultures". The paper has been accepted for publication in the Journal of Consumer Research (JCR) which is one of the top Marketing journals globally.

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