1 |
Position |
Associate Manager/Manager - Marketing, Executive Education |
2 |
Number of posts |
1 (One) |
3 |
Reporting |
Sr. Manager, Executive Education |
4 |
Location |
Udaipur |
5 |
Key internal & external stakeholders |
Executive Education Committee, program faculty, program participants, and
corporates/organizations seeking executive education programs
|
6 |
Key responsibilities |
-
Strategic Planning & Execution: Develop and implement annual and long-term strategic
plans for both open and customized Management Development Programs (MDPs), aligned with
institutional goals.
-
Corporate Outreach & Lead Generation: Identify and target potential corporate clients
across industries through networking, referrals, cold outreach, and industry events.
Build a robust sales pipeline of customized training opportunities.
-
Client Needs Assessment: Engage with senior HR, L&D, and business leaders to
understand organizational challenges and skill gaps. Translate these into actionable
training solutions aligned with client objectives.
-
Program Development & Collaboration: Collaborate with faculty and subject matter experts
to co-create impactful and industry-relevant MDPs, ensuring customization as per client
needs.
-
Digital Marketing & Outreach: Lead the development and execution of digital marketing
strategies, including SEO, SEM, social media, content marketing, and email campaigns to
promote MDP offerings. Leverage analytics to drive data- informed decisions and
campaign improvements.
-
Innovation & Continuous Improvement: Stay updated on trends in executive education and
digital learning; implement innovative practices to enhance program reach and impact.
-
Collaboration with Marketing Team: Design and execute corporate-targeted marketing
campaigns, including brochures, digital ads, webinars, and newsletters, to create brand
awareness and demand for customized programs.
- Sales Performance Analysis: Analyze sales metrics, revenue trends, and client
acquisition data. Report on performance against business targets and recommend
corrective actions where necessary.
- Client Retention & Upselling: Ensure high satisfaction through post-training
feedback and follow-up. Identify opportunities for repeat business or expanded
engagements (e.g., leadership academies, long-term interventions).
- Proposal Development & Contracting: Collaborate with internal teams to draft
detailed proposals, MoUs, and contracts. Ensure pricing strategy is aligned with
institutional objectives while remaining competitive in the market.
- CRM & Sales Funnel Management: Maintain accurate records of leads, client
interactions, and deal stages in the CRM system. Track conversion rates and identify
areas for improvement in the sales process.
- Other Responsibilities: Undertake any other responsibilities as assigned by the
Chairperson (Executive Education) or institutional leadership.
|
7 |
Educational Qualification |
Postgraduate in any discipline, preferably MBA from a reputed institute, or equivalent.
|
8 |
Min. experience required |
- At least 8 years of experience in customer/corporate interface; and/or experience in
Academics Administration from reputed educational institutes is desirable.
- Desired experience in education /training/hospitality sector is desirable, but not
compulsory.
- Hands-on experience in the field of Digital Marketing is a must.
|
9 |
Technical competencies required |
- Excellent oral and written communication
- Analytical skills
- Proficiency in the use of computers and CRM software
|
10 |
Behavioral competencies required |
- Positive attitude and initiative
- Result orientation
- Innovative mindset
- Interpersonal effectiveness
- Team player
- Client focus
|
11 |
Contract period |
The contract will be for an initial period of 2 years, renewable thereafter based on
performance. |
12 |
Expected CTC |
Rs. 90,000 – 1,10,000 per month depending on candidate qualifications, experience, and
suitability.
|
13 |
Mode of application |
The applicants are requested to apply online through the link provided on the Institute’s
website.
www.iimu.ac.in under the JOBS tab.
|
14 |
Last date of application |
Interested candidates should apply at the latest by May 22nd, 2025 |