Jobs at IIMU


Jobs at IIMU

Research Assistant in Marketing Area (Focused on Consumer Psychology)

Applications are invited for the role of a Research Assistant in the Marketing area. You will be expected to help the area faculty with their research (in the domain of consumer psychology), and in the process, you will be able to build a research profile of your own.

In addition to the full-time faculty of the Marketing area (, you will also get to work with the faculty area advisor for the consumer psychology group: Dr. Anirban Mukhopadhyay, Lifestyle International Professor of Business and Chair Professor of Marketing, Hong Kong University of Science and Technology (


IIMU is a research-focused institution. You may attend regular research seminars by resident and visiting faculty, in which they present their working papers for feedback and discussion. You may also attend PhD-level coursework and workshops offered at IIMU.

Salaries are competitive with similar positions in India. Furthermore, the faculty you work with will encourage you to initiate your own research and will be amenable to providing recommendation letters and guidance for applying for Ph.D. programs at top universities internationally.

In the last 2-3 years, IIMU’s RAs have secured Ph.D. admission offers from some of the best research universities in the world, including Northwestern University (Kellogg School of Management), Penn State University, University of Pittsburgh, University of Texas at Austin, University of Maryland, University of Georgia, Texas A&M University, University of Houston, Kansas State University, University of Memphis, Western University (Canada), and London School of Economics and Political Science (UK).

Best Match:

You should consider yourself a good fit for this position if you are seriously considering pursuing a Ph.D. in Marketing and your research interests are in the domain of consumer psychology (behavioral aspects of Marketing). Relevant industry exposure, preferably in the domain of market research / digital marketing, would be an added advantage. This position will help you get some hands-on academic research experience before starting your Ph.D. journey. You will be expected to assist faculty on their research projects in the broad domain of consumer psychology (experiment-based consumer research). The skills you acquire and/or develop in the process will help you in applying for the top doctoral programs in the field of Marketing. You should be self-motivated to take ownership of the research work assigned to you.


This is a position in an academic setting. Your responsibilities will include:

  • Aiding the faculty in data collection (questionnaire design), data cleaning/formatting, and data analysis.
  • Co-ordinating with external industry partners for conducting field experiments and/or data collection.
  • Conducting comprehensive literature reviews on assigned topics, including summarizing the relevant literature in a Word report and/or PowerPoint presentation.
  • Assisting in the writing of: (1) research proposals (for grant applications), (2) extended abstracts (for conference submissions), and/or (3) manuscript drafts (for journal submissions).
  • Learning the tools, techniques, and software applications required to do high-quality research work and using the same for assigned research projects.
  • Any other research-related work, as may be assigned by the faculty from time to time.
Skills and Qualifications:

We are looking for a hardworking, sincere, and self-motivated individual who is interested in pursuing a Ph.D. in Marketing. Prior training in the experimental research methodology will be an added advantage. The faculty will be willing to provide the requisite training and guidance to the candidate to ensure that they are able to carry out the assigned work efficiently, but they must demonstrate a strong interest in and a basic aptitude for behavioral research. The candidate will primarily assist research projects that aim to enhance the understanding of consumer behavior. To this end, it would be preferable to have some background in psychology. Candidates with relevant industry experience in market research / digital marketing roles are also strongly encouraged to apply. Highly motivated candidates from all backgrounds are welcome to apply if they are strongly interested in consumer behavior research.


  • Motivation to pursue a Ph.D. in Marketing.
  • Strong interest in and aptitude for behavioral research.
  • An open mind to learn new concepts and skills.
  • Strong writing skills.
  • High standards of work quality – specifically, we want the RA to exhibit: (1) attention to detail, (2) ability to multitask, and (3) absolute commitment to task completion.


  • A background in Psychology or relevant industry experience in market research / digital marketing roles.
  • Prior understanding of experimental research.
  • Familiarity with a survey design platform (e.g., Qualtrics) and/or an experimental data analysis software (e.g., SPSS).
  • Knowledge of automated text analysis methods (e.g., topic models, latent semantic analysis, word embeddings).
Job Location:

IIMU campus, Balicha, Udaipur

The position is contractual for 11 months and could be renewed for a further period of 11 months, enabling the candidate to build their research profile for Ph.D. applications. Candidates are expected to move on to a strong Ph.D. program at the end of two years.

Application Process:

Interested candidates may apply online. The position will remain open and applications will be accepted till a suitable candidate is found. Incomplete applications will not be considered.

Please upload:

1. The latest version of your CV; the CV must include all relevant details about you and your background – academic qualification/s, prior work experience, etc.

2. A statement of purpose (SOP), not exceeding 1 single-spaced page, on your motivation for taking up the RA position.

Please cover the following points in your statement of purpose:

  • Why are you motivated to take up the RA role?
  • What are your long-term and short-term career plans?
  • How does the RA role fit into your career plans?
  • Why do you think you will be a good fit for this role?

Please note that the SOP is not a cover letter. Please do not upload your CV again.

We shall contact shortlisted candidates within a month of application submission.

If you do not hear from us within one month of submitting your application, you have not been shortlisted for this position.

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