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Implementation of Social Innovations in Base-of-the-Pyramid Markets: A Facilitated Institutional Change Process Model


Prof. Srini Venugopal would present a research seminar on January 7th from 2:00 pm to 3:00 pm.

Srini Venugopal is an Assistant Professor of Marketing at the University of Vermont. Srini’s research examines the intertwined nature of consumption and entrepreneurship in subsistence marketplaces where more than a billion poverty-stricken entrepreneurs run micro-enterprises to meet basic consumption needs. His research has been published in reputed academic journals such as Journal of Public Policy and Marketing, Marketing Theory, Journal of Macromarketing and Organization & Environment. Srini is currently serving as a guest co-editor for Journal of Consumer Affair’s special issue on Subsistence Marketplaces. He also serves as an advisory committee member for Transformative Consumer Research. Prior to pursuing an academic career, Srini was leading a technology-based social venture in Tamil Nadu, India. His venture was focused on delivering education services to low income consumers in rural regions of Tamil Nadu. Committed to being an engaged scholar, he also runs an education-focused social enterprise called Diya in three large low- income neighborhoods of Chennai, India.