As a PhD candidate specializing in consumer psychology, I believe that marketing is not merely a commercial tool but also a powerful force for societal good. My research focuses on how marketing practices such as humanization techniques can promote sustainable consumer behavior and create lasting value.
I have previously collaborated with organizations like the National Bank for Agriculture and Rural Development (NABARD) and the Centre for Rural Development and Technology (CRDT) at IIT Delhi. In these roles, I worked on projects that connected technology, development, and societal impact. My work ethic is centered on creating positive change, and I am passionate about contributing to a future where marketing aligns with environmental and social well-being.
Outside of academia, I enjoy reading and expressing my thoughts through writing, which enriches both my personal and professional pursuits.
Research Interest
Consumer psychology, Sustainable consumption, Humanization practices in marketing.
Awards & Honors
Best research report award by NABARD (2020).
First Rank in NIFTEM Student Research Convention, Anveshan (2018).
First Rank in Divine Pen Essay Writing Competition conducted by ISCKON, India (2016).