B. E. Mechanical Engineering, M.N.M Jain Engineering College
I am a Marketing PhD Candidate at IIM Udaipur. Before joining PhD, I have worked on research reports and consulting projects for the commercial vehicle sector across Europe and North America. I have covered close to 13,000 km in commercial vehicles and have conducted extensive fieldwork in the Indian context for the automotive sector. In various product manager roles, I have contributed to award-winning commercial vehicles in the Indian market.
Critical Marketing, Market Studies, Macro Consumer Culture, Well-being, Liminality, Digital Consumption, and Mobilities.