Siddharth PK

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Siddharth PK

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Siddharth PK

Siddharth PK

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Siddharth PK

Marketing

B. E. Mechanical Engineering, M.N.M Jain Engineering College

Profile

I am a Marketing PhD Candidate at IIM Udaipur. Before joining PhD, I have worked on research reports and consulting projects for the commercial vehicle sector across Europe and North America. I have covered close to 13,000 km in commercial vehicles and have conducted extensive fieldwork in the Indian context for the automotive sector. In various product manager roles, I have contributed to award-winning commercial vehicles in the Indian market.

Research interest

Critical Marketing, Market Studies, Macro Consumer Culture, Well-being, Liminality, Digital Consumption, and Mobilities.

Work Experience

Manager - Product Management Group, Daimler India Commercial Vehicles Pvt. Ltd.
Research Analyst - Mobility, Frost and Sullivan.

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