• My academic career has been an amalgamation of science and management studies. I paid my service to the MICA Indian Marketing Intelligence team as a research assistant for an year, after working as Associate Marketing Consultant for Trendware Solutions Pvt. Ltd., Bangalore, as a Marketing Intern for SPER Market Research Consultancy, and several internships. I also enjoyed writing as a freelancer for Apparel Resources e-journal.
• I was thrilled to pursue Neuromarketing during Graduation Research Project at NIFT, and performed autodidactic research using Eye-tracking glasses to study consumer behaviour in the Arrow EBOs, Mumbai. The resultant research got published in the International Journal of Research and Analytical Reviews (IJRAR). For the project, I felt grateful to have received the NIFT Best Graduation Project Award (Marketing and Retailing).

• Neuromarketing, Consumer Psychology, Behavioural Marketing, Sustainable Marketing

• MI-Empathy Initiative for COVID-19 Victims, MICA (November 2021)
• Student Administrative Assistant, National Institute of Fashion Technology (2019)

2 years 3 months, including:

• RESEARCH ASSISTANT, MICA Indian Marketing Intelligence (MIMI), Mudra Institute of Communications Ahmedabad (MICA)
• ASSOCIATE CONSULTANT (MARKETING), Trendware Solutions, Bengaluru#
• FEATURE WRITER, Apparel Resources, Delhi
• RESEARCH PROJECT: NEUROMARKETING, Muddyboots Retail, Mumbai
• MARKETING INTERN, SPER Marketing Consultancy, Noida

• MICA Extra Mile Award (2021).
• NIFT First Meritorious Student Award for Fashion Management Studies (2020).
• NIFT Best Graduation Project Award for Marketing and Retailing (2020).