Prof. Anirban Mukhopadhyay is Professor of Marketing and Behavioural Science at Bayes Business School (City, University of London), and concurrently for 2023-24, the Lifestyle International Professor of Business and Chair Professor of Marketing at the School of Business and Management, Hong Kong University of Science and Technology. Detailed profile can be found at here.
Bayes Business School (City, University of London)
April 18, 2024
From an Observation to a Manuscript
This workshop will broadly discuss the process of going about developing a paper from an instance of an interesting observation in the real world. The workshop will explore this topic in the context of consumer psychology and decision-making. However, the discussions are expected to be general enough to benefit researchers from all areas.
